[En direct des agences] News of the week

by bold-lichterman

Budgets, web campaigns, figures, high-tech, new media… A look back at the latest news in communication, marketing and advertising this week.

Web

“What the Parisians say”. Here is the video of the week which has been around the web! Produced by the team of My Little Paris, the video skilfully retraces all the clichés that stick to the skin of Parisians. The idea conveyed: “We are not born a Parisian, we become one”.

Etam launches a social marketing operation on Facebook. In order to promote the discovery of the products born of its second collaboration with the blogger “The Cherry Blossom Girl”, Etam chose Pepita for the implementation of a social marketing operation on Facebook. The Shop in Feed solution thus enables fans of the brand to discover the different models of this new line directly on their wall and to recommend their favorite products to their friends.

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After 26 years of commitment, Les Restos du Cœur is once again organizing their annual food drive on March 9 and 10. In this context, the association asked internet users and web actors by organizing a 2.0 campaign in partnership with Danone and Carrefour. On the menu: Meals offered to the most disadvantaged in exchange for tweets, Facebook shares or even writing posts on blogs.

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Business

Grenade & Sparks won a call for tenders from la Française des Jeux. The agency was entrusted with various digital projects for 2012.

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We Are Social wins Renault Gordini’s social media strategy. We Are Social thus takes care of the animation of the international Facebook page. In addition to community management in 2 languages ​​(French / English) whose objective will be to strengthen engagement with fans, the agency will work with the brand to “socially” animate its highlights, such as the Salons de the Automobile.

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Leroy Merlin has chosen to extend its collaboration with the agency Havas Digital to manage your digital budget in terms of paid search and performance media.

ETDE, Bouygues Construction’s energy and services division, told the agency Publicorp its social media strategy budget.

Humanis, joint and mutual social protection group in France, has chosen TBWA 365 for the management of its digital budget dedicated to the launch of the new group, resulting from the merger of Aprionis, Vauban Humanis and Novalis Taitbout. The agency is considering a new version of the platform.

Mobile application, social media, creation … The digital agency X-Prime Group has just won 5 new budgets: Le Parisien (monetization of the mobile application), Aéroports de Paris (design of the Paris-Lifestyle mobile application), ADN (design of corporate and e-commerce sites), AACC (creation of blog and Twitter and Youtube spaces), A-Derma (site creation)


Media

Tonight, Canal + will broadcast the 37th night of the César. This year this live broadcast will focus on the participatory and the social. The operation will be orchestrated by Novedia Group. On the menu a “2nd screen” device with a dedicated platform, exclusive content, never-before-seen videos, behind-the-scenes photos, live tweets from VIP guests etc.

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The Metro daily launched this week its application on iPad. Free, it offers mobile users content structured around four universes: news, photos / videos, slide show, services and games. A function allows you to read the articles in offline mode.


Tech

Wishing to provide its customers with a new point of sale experience, LCL called on the Dagobert agency to illustrate a new generation of terminals combining “Contactless” technologies (Kinect ®) and touch screens. Installed in 10 LCL branches, the interactive kiosks allow customers and prospects to discover the bank’s products and services on the big screen. Thanks to the movement recognition, this information becomes accessible with a simple wave of the hand.