[En direct des agences] News of the week

by bold-lichterman

Budgets, web campaigns, figures, high-tech, new media… A look back at the latest news in communication, marketing and advertising this week.

Business

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Three years after its launch, Creads, the creative agency based on crowdsourcing, announces the gain of several budgets and at the same time wins the trust of its thousandth client. The new budgets: Bouygues Bâtiment International (print), E. Leclerc (retail area naming), Franfinance / Société Générale (naming), Bistrot du Boucher (poster), SNCF (photo competition), Ligier Automobiles (product naming), JC Decaux (design), Euro RSCG (naming).

eCircle, specialist in emailing, announces the gain of 3 new budgets:the site for the sale of high tech products and household appliances Grosbill, Prestashop, publisher and specialist in e-commerce site creation and management solutions and the Metaboli video game download platform.

StickyADStv wins the call for tenders for the monetization of video content on the Plus Belle la Vie site and its Mobile, Tablets & Connected TV applications.

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Getty Images chooses the R / GA agency to support it in its digital communication.

Diplomatic-Cover, digital communication agency located in Paris and Lyon, announced that it had just won a Favorite Website Awards (FWA) Mobile for the creation of the mobile site Driver Club. This mobile site available on iPad is the personalized space linked to the Driver video game from the publisher Ubisoft.


Web

Hobbynote has integrated a Facebook Chat into the La Redoute. Thus, since February 29, Internet users can find their friends connected to Chat from the La Redoute site in order to be accompanied, advised and guided throughout their shopping experience. A real social shopping experience, the user can now enjoy a few shopping sprees with friends from their screen!

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Swiffer, the cleaning products brand owned by Procter & Gamble, wants to strengthen its notoriety among 25-49 year olds. For it, Starcom agency has a campaign called “Who Can Beat Swiffer?” »On Dailymotion. Via a dedicated mini site, Internet users discover video portraits of candidates trying, in a humorous and quirky way, to compete for the title of “World dust removal champion”.

The Saint-Orens shopping center, located near Toulouse, is organizing a major competition until March 31 Foursquare. As part of this system, participants must geolocate the most times in the shopping center. At the end of the contest period, the “mayor” will win a shopping voucher worth 1000 € to be used in the shops and restaurants of the shopping center.

For the launch of its new video campaign based on its first TV spot, easyJet and its agency NextIdea Digital Media have chosen the new format Piximedia available on the Marketplace Alliance : the full video Footer. This format consists of a permanent video banner which opens at the initiative of the Internet user and exposes it to the advertising film in HD quality. At the end of the video, the active Internet user is invited to continue their experience on the brand’s site, which is naturally displayed in the format.

On the occasion of Fashion Week, the fashion house Courrèges has launched several initiatives on the web. Its new platform thus includes an e-commerce module, set up in partnership with Vente-privee.com. Also new on the network with 850M users, the brand presents a new entity, Courrèges Music.

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New arrivals

Founded by Arnaud Beaussier and Xavier Filliol, AdsRadio is a new 2.0 radio control room. The entity offers all the new spaces linked to the digitization of radio media: live streaming, podcast, deferred streaming etc. For the time being, the management is marketing the spaces of Allomusic, Music Me and Jiwa.

20minutes.fr, aufeminin.com and AlloCiné have recently launched a new coupling offer. Called Digit’all, the device would bring together more than 17.6M Internet users every month. This partnership, based on the power of these 3 media brands, relies on the complementarity of their respective positions with urban workers.


Media

One year after its launch, the pure player Atlantico would have reached more than 1M VU, almost double its initial objective. The site is also taking advantage of its first anniversary to launch its mobile application.

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