[En direct des agences] News of the week

by bold-lichterman

Budgets, web campaigns, figures, high-tech, new media… A look back at the latest news in communication, marketing and advertising this week.

Web

On the occasion of the 2012 presidential campaign, Ebuzzing is launching Elyseetweet : an online application that allows you to follow all the tweets about the 2012 presidential campaign and sort them by candidate, by author category or even by content (article, video, photo).

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From March 28, the brand Oasis has a new signature imagined by its Marcel agency: “Be Fruit”. This novelty is accompanied by a multi-support media plan which starts on March 26: with in particular a trailer on Facebook and a brick-busting video game on the Internet starting April 2.

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Initiative

As part of the AACC “Open Agencies” operation, Digitas France will open its doors to the public on March 27, on the theme of “new inspirations”. On the menu: job dating session and conference on new digital trends.


Development

According to CBNews, RadiumOne landed in France. The group offers media agencies, brands and publishers a real-time social advertising targeting platform called ShareGraph. It would offer the possibility of targeting the relevant audience of a brand or a publisher according to the connections and real-time sharing of their customers and prospects.

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Pure Agency, an agency specializing in M-Commerce in France is now establishing itself in the English market. Pure Agency has also just been selected by Google as a partner of its new GetMoe program, a device aimed at helping advertisers to switch to mobile.


Business

Following a call for tenders, LSFinteractive agency has been chosen by the delegation for economic and international development of Greater Lyon to set up its entire e-mail communication platform for its economic contacts.

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The Buzz and Games Factory has just won four new clients for online marketing games: EDF ENR, Holiday Check, Manche Tourisme and the television series Minuscule.


Media

Le Monde.fr last Monday put online the brand new version of its showcase site with the aim of offering a richer and more interactive experience. A launch that is part of a strategy to switch to the digital age, strongly accelerated for a year.

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Since last Wednesday, readers of West France can discover 3D photos in their diary using augmented reality software that allows a 3D visual to be associated with a color image, via a smartphone or tablet.


Figures

Viadeo recently published its quarterly barometer of online advertising professionals. Main finding of this study: e-pub professionals are increasingly pessimistic. Indeed, only 55.4% of online advertising professionals say they are optimistic for the activity of their sector in the next three months, against 60% to be optimistic at the end of 2011 and 66% the previous quarter.

According to the latest figures published by Kantar Media, online advertising investments in France showed a slight decline in February. In fact, on the internet, revenues decreased by 1%, reaching € 222M, against € 224.1M in February 2011.


Tech

Acer and Microsoft are teaming up with iDTGV to offer travelers a High Tech break during their journey. Travelers on the Paris-Marseille and Paris-Strasbourg routes are therefore invited to come in the restaurant car where teams from Acer and Microsoft introduce them to their new products.

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