[En direct des agences] News of the week

by bold-lichterman

Netbooster publishes its latest results, Apple advertises on Youtube, Tequilarapido wins four budgets, the Jean & Montmarin and Modedemploi agencies in unison… A look back at the latest news in communication, marketing and advertising this week.


Apple unveiled on his You Tube page an advertisement dedicated to its Siri voice command interface, one of the main new features of the iPhone 4S. This 30-second spot, produced by TBWA Media Arts Lab, highlights different examples of Siri’s daily use.

According to Strategies, Group M France has set up a structure dedicated to mobile. Called Joule, it should be effective within a few weeks. Alexandra Chabanne and Ludovic Chayrigues should take the lead. In the long term, around ten recruitments are planned.


Tequilarapido raffle four budgets: the graphic design of the intranet of the Banque de France, the redesign of the corporate site of Vivendi, the development in WordPress of the country sites of BNP Paribas and the realization of an interactive tablet in branches for Crédit Agricole .

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Following a competition, the Coty group chose to entrust the communication of Playboy Fragrances to DDB Paris. The first TV, print, point of sale and digital campaigns should appear in early 2012.

Jean & Montmarin agency associated did not associate, as previously written, with the interactive agency Manual but has moved into the same premises, which should give rise to joint work opportunities.

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The interactive communication agency Netbooster unveiled yesterday its half-year results and its performance in the third quarter of 2011. After a difficult start to the year, the agency is posting a recovery in margins and a favorable outlook for the end of the year. For the 3rd quarter, the agency therefore presents a turnover of 25.2M €, against 16.3M in the previous quarter. Its Ebitda is also on the rise. The group thus returned to operational balance in the 2nd quarter before being once again profitable in the 3rd quarter.


Insert launches Digital Insert, a digital network developed in Paris RP and in five large cities in the provinces (Lyon, Marseille, Lille, Nantes, Toulouse). This “indoor” digital communication network, which includes 46-inch screens, should be based on a panel of more than 250 tobacconists.

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Newsring, that should go out in december, reinvents the forum more than the news sites. Led by the host Frédéric Taddei and a dozen journalists, the platform will allow Internet users to participate in current affairs and social debates launched by personalities, or the users themselves.

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According to Strategies, the free daily Metro should set up in the coming months local “service” sites, called Metro City. The first to emerge will be dedicated to the capital.