The Parisian start-up Early Birds, specializing in marketing personalization, has completed a funding round of 5 million euros led by the holding Arts et Biens. Two years ago, the company carried out a first fundraising of 450,000 euros.
Founded in 2012 by Laetitia Comès-Bancaud and Nicolas Mathon, Early Birds is developing a solution for e-merchants in the form of a widget that suggests product recommendations according to each Internet user. Conversely, the solution also offers, from a given product, finding buyers likely to be interested in order to conduct an e-mail campaign.
Early Birds technology is based on internet user data (sales receipts, loyalty cards, social networks, etc.). “We collect different types of data: navigation paths, CRM data, we are also able to fetch point of sale data or even work on social data such as Facebook Connect», Explained to FrenchWeb last year Laetitia Comès-Bancaud, co-founder of Early Birds. This data is then analyzed in order to submit automatic content recommendations, on the web and mobile. To date, the start-up claims more than 70 merchant customers, including Fnac, Carrefour, Lacoste and Showroomprivé.
This funding should allow Early Birds to expand internationally. The young shoot is primarily targeting Europe, and in particular the United Kingdom.
Early Birds: the key data
Founders: Laetitia Comès-Bancaud and Nicolas Mathon
The head office : Paris
Activity: marketing personalization
Funding: 5 million euros in September 2017