E-tourism, offshore, smartphones, tablets, online advertising … The last 5 studies to discover
+ 12% of global advertising spending on the Internet in one year, E-tourism: 58% of people prepared their trips online in 2011, Almost 60% of young people aged 15 to 24 are equipped with a smartphone, The figures current offshore would be wrong, More than 100 million tablets will be sold worldwide in 2012 … Details of the last 5 studies
+ 12% of global Internet advertising spend in one year
The media as a whole witnessed a 3% increase in global ad spend in early 2012, says the quarterly report Global Adview by Nielsen.
Specifically, the study indicates that although television continues to attract the majority of advertising revenue, internet advertising has seen the largest increases, with 12% more spending than last year during the same period. We also note an increase in spending of 2.8% on television, 7.9% on radio, 3.1% in newspapers, 4.1% in cinema, and 6.4% outdoors. The only medium that saw its spending fall during the year was magazine advertising (-1.4%).
The study then details the figures by country in each media. This is how we discover that advertising spending on the Internet has exploded in one year, with + 32% in Latin America and + 35% in the Middle East and Africa. Europe, for its part, posted an honorable + 12%.
E-tourism: 58% of people prepared their trips online in 2011
According to the Raffour Interactif barometer, 42% of French people who went on vacation last year booked all or part of their stays on the internet and paid online, against 31% in 2008 and 8% in 2003. Among the 58% of holidaymakers who prepared their stays online in 2011, 72% say they read the reviews posted on websites and 64% say they take them into account.
The barometer also underlines the importance of mobile internet in booking holidays, since 35% of equipped e-tourists used their phones to prepare their holidays and 20% of them also consulted social networks to prepare their stays.
Almost 60% of young people aged 15 to 24 have a smartphone
Almost 60% of young people aged 15 to 24 who use a mobile are equipped with a smartphone. This is what the study reveals Mobile Consumer Insight of Mediametry, which covers the 1st quarter of 2012. The penetration of smartphones has also gained nearly 20 points in one year for 15-24 year olds, against +15 points “only” for all mobile users.
Among the most frequent uses on smartphones, SMS is at the top, practiced by 95% of the equipped population (and 98% of young people), followed by MMS, instant messaging, or even content sharing. Listening to music is also an activity practiced with 69% of users among young people, i.e. 24 points ahead of the rest of the population, as is downloading applications, carried out by 2 in 3 young people.
Current offshore figures would be wrong
According to a study byOffshore Development, the current figures for IT offshore (cited below 5%) do not take into account all the criteria to give a correct assessment of the situation. Indeed, neither mixed projects nor those subcontracted by Western IT services companies are counted. For the Offshore Développement firm, the share of offshore services would therefore be much higher and should reach a figure close to 15% in France in 2013.
When asked about the share of offshore in their IT projects, nearly 69% of respondents give a figure below 5%, and only 21% report a figure greater than or equal to 10%. Almost 55% of them think that this figure will increase next year against 6% who do not want to repeat the experience and 40% who do not want to do it at all.
The study was carried out from May 05 to June 25, 2012 with 150 Business Unit directors or Information System Directors, working for large or small companies in 20 business sectors.
Over 100 million tablets will be sold worldwide in 2012
XERFI has just published the study “Computer Companies – World” dealing with developments in major manufacturers of computer hardware. This reveals, among other things, that the growth of the tablet market is not ready to stop: sales multiplied by 3 in 2011, + 50% expected for 2012, and Apple’s monopoly ready to end.
After registering the lowest growth rate in its history in 2011, the PC market, meanwhile, is expected to grow by around 4% in 2012. To counter the emergence of the tablet market, large computer manufacturers have also decided to get started. Apple, good leader in the tablet sector (70% market share), will therefore have to beware of its competitors Samsung, Google, but also Amazon and Microsoft who are launching in turn in the tablets.