[E-publicité] The information not to be missed: how to reach French mobile users, StickyADS.tv is opening an office in London …

by bold-lichterman

Futbol Ball protection71% of French people will follow the FIFA World Cup very closely, and if the first screen used to follow the event is television (73%), mobile (39%) comes in second place among the French according to theInteractive Advertising Bureau France (IAB France) which published the results of its study “2014 World Cup: a Global Mobile Perspective”.

While 34% of French people say, according to the survey, click daily on advertising broadcast on mobile, the IAB believes that the competition represents a windfall for brands that want to be known. Under certain conditions …

“To optimize the interaction rate and return on investment (ROI) of their campaigns, advertisers will need to know how to adapt to the specific requirements of mobile users. The French public, in fact, pays particular attention to two types of mobile advertising: funny or entertaining creations (24%), or even those highlighting a product that they deem relevant (19%) ”.