E-health: 10 trends to watch

by bold-lichterman

E-health is on the rise. In 2015, companies in the sector raised $ 1.5 billion, a record for this rapidly developing sector.

At the beginning of 2016, the French ecosystem saw MedTech players carry out spectacular fundraising, such as My doctor which raised 12 million euros in February, or Kyomed which raised 3 million euros in January.

What are the trends to watch in e-health? Elements of response with the study “Healthcare’s Digital FutureFrom Futurice, a Finnish software company.

  • Informed and active patients when it comes to managing their health. As proof, in the United Kingdom, 80% of patients use the Internet to find health advice (according to the European Patients Forum 2015), without necessarily checking the validity of the information they find.
  • Healthcare establishments faced with the problem of reducing costs and managing their resources. In the United States, a 2015 Accenture study showed, for example, that hospitals that offer the best “patient experiences” have 50% higher margins than their competitors.

  • An offer of self-service health services, for more independent patients. A third of American patients admit to being more honest about their health concerns when they turn to automated systems, than to a doctor, according to a Healthy World study.

  • Looking for a better experience. For 70.6% of American mothers, convenience is a key determinant when choosing a health provider.

  • Towards more open innovation. By promoting collaborative projects bringing together healthcare professionals and patients around a problem, healthcare establishments can improve their understanding of the needs of patients (especially those with chronic diseases).

  • Gamification of prevention. Playful and entertaining, the games make it possible to educate patients more effectively, such as the Packy and Marlon game for diabetic children, which has made it possible to reduce emergency hospitalization cases by 77%.

  • Collecting health data. With an estimated potential of $ 19 million in 2018, the wearable market is booming. These connected objects make it possible to collect a lot of data and therefore make more informed decisions in terms of health.

  • Practical and mobile tools. According to a Healthy World study, 49% of American patients are in favor of receiving health advice by email between two medical visits.

  • A shared patient record. Considering that 70% of prescription errors could be avoided thanks to better sharing of health information, the issue of setting up a shared medical record is more topical than ever.

  • Intuitive interfaces. As health is a sensitive area and where the emotional is predominant, the connected health objects most used by patients are those that are easy to use and intuitive.

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READ also: E-health: what are French patients (really) waiting for ?, 10 figures on the deployment of e-health in France, and E-health: why 2016 will be the year of the rise

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