On the occasion of the FrenchWeb Day e-commerce of June 17, 2015, Frenchweb asked David Bessis, the founder of Tinyclues, on the issue of data analysis applied to the e-commerce sector. “What is important with data is to understand what you are doing with it. If I had to summarize what data is used for today, especially in the context of commerce, it helps to avoid doing stupid things. (…) When you’re in real life, it’s easy to see it. But when it comes to robots, sites, automatons, we do a lot of nonsense.», Explained the entrepreneur.
REVIEW the entire “e-Commerce: putting data and shopping analytics at the service of the customer” session: