The two main ones capital providers are Kleiner Perkins Caufield & Byers and Polaris Partners.
100 million dollars: the American platform InsideSales.com has just completed a considerable funding round. This specialist in data analysis in Saas mode markets customer relationship management and decision support applications in cloud computing mode. The two main providers of capital are Kleiner Perkins Caufield & Byers and Polaris Partners, but other investors have also participated in this funding round: Salesforce, Hummer Winblad, EPIC Ventures, Acadia Woods, Zetta Venture Partners and US Venture Partners.
Acquisitions on the program
From now on, the company will be able to study the acquisition of other players in the sector with the aim of expanding its range of products and thus investing in new markets. Marketing director Mick Hollison told TechCrunch: “Acquisitions are very much the order of the day. This fundraising opens up the possibility for us ”. As to what would be the types of targeted services, he affirms: “Currently, we cover four main areas: sales communication, gamification (transfer of mechanisms inherited from video games, editor’s note), predictive analysis and visualization. But this is gradually spreading and there are areas where we are not present and where we would like to be ”.
From a market point of view, InsideSales fits between the marketing automation services (offered by Eloqa or Marketo) and CRM vendors like Salesforce or Microsoft. Its ambition is to become the glue that binds them together and to contribute to better collaboration within sales teams.