According to Bloobmerg, Microsoft is negotiating with the Taiwanese HTC to offer Windows Phone licenses at a lower cost, or even at no additional cost, for the manufacturer in order to impose its operating system.
The idea would not be so much to supplant Android but rather to offer both operating systems on a single HTC handset. Bloomberg does not know, however, whether the two systems will be able to run at the same time on the same terminal or whether one will have to be chosen at the expense of the other.
In both cases, Microsoft could thus allow consumers to familiarize themselves with its OS – without having to take the risk of permanently leaving Android – even if it means that they make a final choice thereafter.
If we are to believe the rumor, the Redmond giant could thus adopt a new strategy while it had so far bet on Nokia smartphones. It would thus like to increase its market share while it still lags seriously behind Google and Apple, even if its market share in the top five European markets is on the rise, standing at 8.2% according to Kantar Worldpanel. , in part thanks to Nokia.
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