[Digital Music] Can the Cloud Save the Music Industry?
It seems that the music industry has ceased to rain and shine for a long time, constantly outstripped by technology, and in perpetual catch-up examination as to uses in terms of music consumption.
The musical Cloud in the face of the great industrial depression
From the appearance of MP3 to the development of streaming services, technology has somewhere always been faster than music, at a time of essentially legal debates around the dematerialization of content, access to music, copyrights or even piracy. A new small (r) musical evolution is however imposing itself and could eventually tune in to the most skeptical violins: cloud-based music services.
￼The Cloud is a bit like the “It-Bag” of the moment, the fashionable handbag in the arms of people spotted in fashion magazines. Except that the Cloud, the center of all digital attention, shouldn’t go out of fashion anytime soon. What is behind this “musical cloud”?
Remember that the Cloud, like other content such as video, image or e-books, allows users to store their own MP3s on a remote server and to access them in streaming from any location (subject to an Internet connection) on their computers, tablets or mobile phones.
Small weather report on this virtual cloud, which hides a thunderstorm for some and a beautiful clearing for others.
The Music Cloud: a logical evolution in the online music market?
According to a recent Gartner study published on Music Info , the global online music market will grow by 31% by 2015 to reach a turnover of $ 7.7 billion, against $ 5.9 billion in 2010. While physical sales continue to fall, and that downloads should experience less growth, Gartner estimates that the growth of subscription music should quadruple in four years (revenue is expected to drop from $ 532 million in 2011 to $ 2.21 billion in 2015, or nearly third of online sales).
If, as these projections indicate, the consumption of subscriptions to streaming services tends to grow exponentially, it is therefore a safe bet that cloud subscription services will follow the same path and will soon become one of the major strategic issues. digital platforms.
The Music Observatory, in a study published at the end of October, also seems to confirm this trend: “(about Google Music and Amazon Player) specious alternatives are being set up through the cloud, which makes it possible to legalize an acquisition, whatever its origin” .
The musical Cloud, by its hybrid nature, would thus become the total outcome of digital music and the dematerialization of its storage media by giving users the possibility, in return for a subscription, to retain ownership of the titles purchased while by having access to them everywhere and all the time.
A new consumerist “nirvana” where the user enjoys “no limits” freedom?
War of the Titans: Amazon vs. Google vs. Apple
In addition to the kings of streaming Deezer, Spotify, Grooveshark and Soundcloud, three leaders share most of the market: Amazon was the first in May to offer its CloudDrive / CloudPlayer service in the United States, followed by Apple and its ICloud / iTunes Match and finally Google music , recently launched in the race after considerable delays.
These services, available only in the United States, should not take long to establish themselves in Europe and develop, as a recent article published on Europe1.fr