Digital heights + Venrock + Pascal Buffard (Cigref) = INSIDERS

by bold-lichterman

  • The peaks of digital: happy end.
  • Venrock raises $ 450 million for its Venrock 8 fund.
  • Apple joins the organization of web giants for artificial intelligence.
  • 37% of French e-shoppers ready to be geolocated to benefit from special offers.
  • What customer experience in 2050?
  • The appointment: Pascal Buffard …

The annual event organized at La Clusaz, which brought together digital professionals, is to be relived in a mini-film produced by the agency Paul and Malo.

venrockThe Californian investment fund Venrock announces a fundraiser for an amount of $ 450 million, for its eighth fund, specializing in future technologies and e-health, its two favorite fields.

The investment company, created in 1969 on behalf of Rockefeller, has companies such as Nest, Klout and AppNexus in its portfolio.

Tom gruberIt took four months for the news to be formalized. Apple is indeed joining the partnership, announced in September, between major American IT groups (Google, Facebook, Amazon, Microsoft and IBM) to promote technologies emanating from artificial intelligence. “The company was involved and worked with Partnership before its first announcement», Clarified the organization.

Called “Partnership on Artificial Intelligence”, this partnership takes the form of a non-profit organization to define best practices and raise public awareness around artificial intelligence. Within the framework of this cooperation, members undertake to invest material, financial and human resources. Within the organization, the firm headed by Tim Cook will be represented by Tom gruber, co-founder of Siri, a company acquired by Apple in 2010 to make it its default voice assistant on iPhone and iPad.

Read also: Microsoft reorganizes to accelerate in AI

More than one in three French people making purchases on the Internet are ready to allow brands to geolocate them, if this allows them to benefit from promotional offers in stores, according to the recent Fevad-CSA study “The outlook for internet shopping in 2017“. This is 5 points more than in 2015. At the moment, 22% say they have already taken advantage of a special offer through this.

Another use of the smartphone in the act of purchase highlighted by the study: the possibility of interacting on social networks, which interests 36% of Internet users. Almost half use them to discover new brands or new products, and 41% to learn about a brand or a product. Finally, a quarter of e-buyers use social networks to get in touch with a brand (after-sales service, advice, etc.). Finally, in terms of delivery, French Internet users favor delivery at home or at work (at 85%), as well as at relay points (at 85% also). 35% of them say they are interested in delivery by drone to their home.

fevad-csa-etude-jan2017

Read also: E-commerce: the French spent 72 billion euros online in 2016

How has the customer experience evolved since the 19th century, the golden age of department stores? This is the question that arose Mood Media. In an infographic taken over by CoMarketing News, the customer experience specialist traces the history of consumption for two centuries, and imagines what it will look like in 2050.

See the full infographic.

mood-media-customer-experience-2017

pascal-buffard

Pascal Buffard appointed CEO at AXA Technology Services

AXA Technology Services announces the arrival of Pascal Buffard as CEO. He was previously president of AXA Technology Services and president of CIGREF from 2011 to 2016.

The interest of data visualization for business

February 9 at 11 a.m. with EM Lyon Business School

The digital age is revolutionizing the world and shaking up the rules of the game in your business. In this uncertain environment, data visualization is a tool that allows you to analyze Big data and make this complex data readable to make an observation, a discovery that will allow you to adapt your strategy.

To know more.

7th edition of China Connect on the theme “Crack The Codes”

March 1 and 2, 2017

China Connect brings together every year for 6 years, the most influential experts based in China, on consumer trends, digital, mobile and Chinese innovation, with European marketing professionals in the sectors of Luxury, cosmetics, Fashion, Retail, FMCG, Food & Beverages, Automotive, Services, Tourism, Communication, and Media.

See you on March 1 and 2 for 2 days of exclusive immersion in Chinese digital and mobile marketing to identify, understand, and exploit the unique dynamic of the Chinese ecosystem, in order to engage your brands with more than 800M of Internet users.

To know more.

Qubit is looking for its Business Development Manager (M / F)

As a new business engineer, you are responsible for the growth of new logos on the French market. This strategic role requires a deep understanding of the Qubit technology stack, excellent industry knowledge and digital expertise.

You work closely with your market developer, marketing and pre-sales engineers to deliver a flawless end-to-end sales process whether it’s direct selling or working with partners.

You have a strong experience in concluding large account deals on long sales cycles.

Mission:

  • Build territorial accounts plans that focus efforts on target accounts.

  • Work with a market developer (inside sales) to establish creative strategies to drive interest, get meetings and grow your pipeline.

  • Find the “business breads” of your prospects through meetings and “discovery calls”

  • Establish and maintain relationships with senior stakeholders throughout the sales process.

  • Negotiate and manage the contracting process.

  • Accurately forecast and maintain an up-to-date pipeline at all times, aligned with Qubit’s sales process.

Apply here.