Digifood + Private Driver + Ros Rivaz = INSIDERS
- Digifood raises 500,000 euros to deliver meals to supporters during the match.
- SendinBlue is strengthening its workforce to expand internationally.
- Time spent on Media and Video applications up 210% over the past 2 years.
- Chauffeur-Privé’s new anti-Uber campaign.
- Budget: TheLuxer.com chooses Keyrus to strengthen its presence in China.
- The nominations: Ros Rivaz, Kevin Tumulty, Philippe Chrétien…
The start-up Digifood, which is developing a mobile application to have meals delivered directly to the stadium during the match, has just completed a funding round of 500,000 euros with Courtin Investment. Business angels also took part in this operation. However, their identity was not disclosed.
Launched in 2015 by Ronald Gautruche (opposite) and Alexandre armange, the Digifood application allows supporters to order a meal, from a list of dishes offered in the stadium, and have it delivered directly to their place, in the stands. To benefit from this system, all football, rugby or basketball enthusiasts need to indicate in a few clicks the stadium where the match is taking place, as well as the gate and the number of their seat. Digifood allows them to eat in the middle of a game without losing a minute of the meeting they are attending.
For now, the service is available in most French stadiums, such as the Stade Vélodrome in Marseille, the Allianz Riviera in Nice or the Jean-Bouin stadium in Paris. With this investment of 500,000 euros, Digifood plans to increase its stadium portfolio. The start-up is also planning to broaden its field of action by offering its application in concert halls.
The start-up SendinBlue, specializing in relationship marketing, announced a recruitment plan aimed at increasing its workforce by 45%. The company plans to hire 30 additional employees to support its development around the world. “The internationalization of our offer is already a reality. Our recruitment plan will give us the means to push our ambition further“, Explain Armand Thiberge, founder of SendinBlue.
Founded in 2012, the French start-up is developing a SaaS solution for companies to simplify relationship marketing procedures. It thus aims to optimize the management of sending emails and SMS. For the time being, SendinBlue has a team of 70 employees divided between the head office in France, the sales office in the United States and a development office in India. The company claims 15,000 users and targets a market of more than 50 million SMEs in 140 countries.
Read also: [FW Invest] With 220 million euros raised in Tech, transport and FinTech are the star sectors in October
Internet users are spending more and more time on mobile, and media consumption is no exception to this trend, according to a study revealed on November 14 by App Annie. Globally, the time spent on Media or Video applications has increased by over 210% over the past two years, according to the mobile specialist. In France, the average duration of use of a mobile application in this category increased “only” by 70% over the period (for connections made from Android.
Another observation is that almost half (46%) of videos are now viewed using a smartphone or tablet. As a direct consequence of this phenomenon, the volume of data passing through video streaming applications increases significantly. The latter was indeed multiplied by 2 between September 2015 and August 2016, to reach 400 petabytes (400,000 terabytes, editor’s note).
After a first campaign which highlighted the involvement of Private driver in France (and in particular from a tax point of view), the 100% Made in France VTC company is launching its second communication campaign in Paris and Lyon.
Carried out by the agency Seventy six, the campaign visible in kiosks and Parisian subways this week emphasizes the loyalty program and the pricing policy of the company, while pointing the finger at its main competitor, Uber. The Professional Advertising Regulatory Authority (ARPP) would also have initially advised advertising agencies not to broadcast the original visuals of the campaign, which have since been reworked.
The project includes in particular the management of several market places in a centralized manner, the automation of certain back-office processes, but also the autonomous management of sales made on market places in China. After Xiu.com and Meici.com in the fall, the marketplace plans to launch into a new Chinese marketplace before the end of the year.
Ros Rivaz joins Computacenter as a non-executive director
Computacenter, IT infrastructure supplier, welcomes to its board of directors Ros Rivaz as a non-executive director. Previously, she was a non-executive director and chairman of Rexam’s Remuneration Committee.
Kevin Tumulty appointed Chief Revenue Officer at Nexthink
Kevin tumulty arrives at Nexthink, user experience management company, as Chief Revenue Officer. As part of his new functions, he will be in charge of increasing the growth of the company. Previously, Kevin Tumultuy was a non-executive director at Blink.
INEAT ITMS announces the appointment of Philippe Chrétien as dassociate director
Philippe christian is appointed associate director at Ineat ITMS, a consulting company helping companies in their digital transformation. His role is to manage the teams and develop the new offer. Previously, Philippe Chrétien was Managing Director of INEAT ITMS.
Le Bon Coin is looking for its Digital Pub Customer Director-PACA (M / F)
You work within the Local Media Authority, under the responsibility of the Local Advertising Manager. Your mission is to develop the marketing of products intended for local agencies and advertisers on the French market.
Prospect and develop new clients (media agencies and local advertisers) by adapting the discourse on the different communication channels used (telephone approach, email and physical meeting) and on a given geographical area
Achieve objectives (in turnover, number of clients)
Offer adapted and personalized solutions by anticipating and analyzing the needs of prospects / customers
Work on customer relations by developing the service and advice dimension
In addition to this, you will need to know more about it.Apply!