Devialet, the French start-up that thrills Apple

by bold-lichterman

A tour de force for a French start-up. Devialet, the French company specializing in acoustic engineering, convinced Apple to market its Phantom speaker in the fifteen largest American Apple Stores, including those in New York, Los Angeles and San Francisco, as of today. The product will also be sold on the Apple brand website.

phantom-devialetSimoncini, Niel and Granjon in the capital

Some stores will show up to four speakers on display. But the agreement goes further since it provides for deployment in all Apple Stores from 2016 (several hundred stores). A showcase that allows the French brand to make itself better known to the American public, while it seeks to develop internationally.

To achieve this, Devialet had already raised 25 million euros this summer with the objective of launching itself on the American market, an operation which took place after a first round of funding in 2012. Among the company’s investors, we find in particular Bernard Arnaud (LVMH), Marc Simoncini (Meetic, Sensee), Xavier Niel (Iliad, Free) and Jacques-Antoine Granjon (vente-privee).

The Phantom speaker delivers high quality sound “up to 3000 Watts and 105 decibels of power”. On its website, Devialet ensures that it does not include any distortion or saturation. Offered from 1690 euros, the model can also operate in a system with several units. These can then be controlled from a dedicated iOS, Android and Windows Phone application which offers its users access to all their stored music, or to streaming services such as Deezer and Spotify.

12 million euros in turnover

“This entry into the Apple Stores marks for us an important step in the development of Devialet in the United States. This agreement recognizes the excellence of Phantom, protected by 88 patents, with $ 25 million invested in research. The collaboration with Apple is also and above all the story of a meeting with Angela Ahrendts (the former CEO of Burberry, recruited this year by Apple, editor’s note) who found in Phantom excellence and high-end positioning that Apple has embodied without equivalence for decades, ”explains Quentin Sannié, co-founder of Devialet.

Founded in 2007 by Quentin Sannié, Pierre-Emmanuel Calmel, Mathias Moronvalle and Emmanuel Nardin, Devialet now has around forty engineers who work in a Parisian building and has a turnover of 12 million euros per year. past.

Devialet should be part of Next40, the new index of French startups with high potential established by the State Secretariat for the digital economy.