Devialet is America –

by bold-lichterman

After eight years of existence, the Grail has fallen for Devialet: Apple has agreed to distribute its Phantom speaker in its Apple Stores. Specializing in acoustic engineering, this start-up saw a flagship product land in the stores of the firm at Apple in New York, Los Angeles and San Francisco, just before Christmas. The other Apple Stores should follow in the coming months.

A contract that could speed up sales of Devialet, which has always had the commercial strategy of carefully selecting its distributors. This is how potential customers can listen to the “sound Devialet ”of his Phantom in Colette, in Paris, or Harrods, in London. An enclosure for which it takes at least 1,690 euros. A high-end price, of course, but the company assures us: it offers a unique listening experience. “Devialet is fifty engineers and 25 million euros of research and development on sound (…) ”, explains to Frenchweb Pedro Garcia Maggi, Vice President of Marketing.

Convince the “influencers”

To finance its R&D, the company has repeatedly raised funds. From 2012, Bernard Arnaud (LVMH), Marc Simoncini (Meetic), Xavier Niel (Iliad, Free) and Jacques-Antoine Granjon (vente-privee) injected 15 million euros. A funding round completed last summer by an additional 25 million euros with the aim of internationalizing its sales, in particular on the American market.

And in terms of marketing, the company has chosen to demonstrate its Phantom to “influencers” in Paris, London, Berlin and… in Silicon Valley. Moreover, “it is the gurus of Silicon Valley who put us in contact with Apple”, details Pedro Garcia Maggi. He hopes that 2016 will be the year of sales acceleration for Devialet after a turnover of 12 million euros in 2014. More details with Pedro Garcia Maggi, VP Marketing at Devialet.

CEO: Quentin Sannie

Founders: Quentin Sannié, Pierre-Emmanuel Calmel, Mathias Moronvalle and Emmanuel Nardin

Creation: 2007

The head office : Paris

Activity: sound engineering

Funding: 37 million euros raised

Turnover: 12 million euros in 2014