Dentsu Aegis Network + The Refiners + Deezer = INSIDERS

by bold-lichterman

  • Dentsu Aegis Network takes over Wasabi Analytics.
  • The Refiners welcomes its first batch of start-ups in San Francisco.
  • Orange is extending its exclusive partnership with Deezer until 2018.
  • First acquisition for Labelium, which opens up to the management of product flows.
  • The figure of the day: a third of Americans use a web or mobile application to compare health providers.
  • The image of the day: the map of Europe of the most important fundraisers.
  • The appointments of the day: Agence 1min30, Eclypsia…
  • Online Workshop: Save time by collaborating effectively, inside and outside your office.
    September 27 at 3 p.m., with IBM.

WasabiThe advertising group Dentsu Aegis Network has just concluded the takeover of the agency Wasabi Analytics, specializing in performance measurement on advertiser sites. Financial terms of the transaction were not disclosed. The latter joins the iProspect network, the performance and digital subsidiary of the Japanese group.

We are seeing two structuring movements among advertisers: an awareness of first-party data that is often underexploited and a need for global support in measuring performance», Note Pierre Calmard, CEO of iProspect France. As part of this acquisition, the Wasabi Analytics team is integrating the iProspect workforce into the Dentsu Aegis Network group premises in Courbevoie.

the refinersA few months after the launch of the cross-border acceleration program, the first batch of entrepreneurs selected by The Refiners arrived in San Francisco on September 12, for a period of three months. In addition to support from more than 200 entrepreneurs and experts, the twelve selected start-ups also benefit from funding in the amount of $ 50,000. In exchange for this participation, The Refiners ‘investment fund takes between 3 and 7% of the companies’ capital.

Among the companies participating in the program, we will retain the participation of the start-up adok, which transforms any flat support into a touchscreen tablet, that of Witty Circle, a community of early adopters ready to give feedback on any new project, or Daylighted, which reinvents the way digital works of art are displayed. Note, among the 12 selected at the end of the selection phase, three are American.

Watch the interview with Carlos Diaz, Géraldine Le Meur and Pierre Gaubil, founders of The Refiners:

Alexis from GeminiLinked since 2010, Orange and Deezer have just announced the renewal of their exclusive partnership for two more years, in 2017 and 2018. In accordance with the agreement between the two entities, the French operator will continue to distribute Deezer subscription offers to its customers . As part of this partnership, Deezer notably launched a preview with Orange of the “Deezer Family” offer, which gives access to the streaming service to six members of the same family for 14.99 euros.

This partnership reinforces the French anchoring of Deezer, in which Orange remains a major shareholder»Says Alexis from Gemini, Managing Director of Deezer France. At the end of 2015, Orange thus held around 10% of the capital of the online music service. However, Deezer is majority owned by the Russian-American fund Access Industries. It is also the latter who took control of the streaming music platform in early September. According to the Autorité de la concurrence, Deezer’s market share is between 0 and 5%, very far from Spotify and Apple Music located in a range between 40% and 50%.

labeliumThe group Labelium, specializing in performance-based digital marketing, announces the acquisition of the Bordeaux company Feed Manager, specialist in product flow management. As part of this external growth operation, the first since its creation fifteen years ago, the Parisian company benefited from the support of ISAI and Keenight. The terms of the transaction are not specified.

This first acquisition is a milestone in the history of Labelium and in our strategy to support our clients, with a wide range of skills in digital marketing at performance and at a truly global level. We are actively continuing this momentum and plan to announce new acquisitions in the coming months.»Says Stephane Levy, president and co-founder of Labelium.

The Labelium group is present in Europe, but also in America and Australia, thanks to the fifteen offices it has.

health-data-healthAmericans are starting to understand the fact that health care providers are service providers like any other, and compete with each other. The share of Americans who have used a web or mobile app to compare healthcare providers has doubled in four years, according to the results of a survey conducted by UnitedHealthcare and echoed by mobihealthnews. They are nearly a third to have taken this type of approach this year, against 14% in 2012.

If they learn more about their health care providers, that does not mean they have a better understanding of how their health care system works. Barely 7% of respondents were able to correctly define four basic concepts defining the American system. Finally, the last lesson of the study, 78% of respondents prefer to speak to a person when it comes to monitoring their health contract.

** Methodology: telephone survey of 1,011 American adults.

Spotify wins the prize for the European start-up having raised the most money, with 2.3 billion dollars raised since its creation, according to CB Insights. The American research company has identified, for each of the European countries where at least one start-up has raised more than one million euros, the company which has raised the most money since its creation.

** Methodology: to produce its map of Europe, CB Insights has listed all the private equity fundraising over 1 million euros announced. Companies that have not announced fundraising since 2014 were removed from the study.

Gabriel Szapiro becomes director of strategies for the agency 1min30

Gabriel SzapiroThe agency 1min30 decided to name Gabriel Szapiro as director of strategies. As part of his new functions, he will be responsible for developing the branding and positioning strategies of the agency’s clients. Previously, he worked for Young and Rubicam before founding the Saphir agency.

Eclypsia strengthens its team with 3 new arrivals

Sébastien ChenafEclypsia, French media dedicated to video games and the world of sports, has just recruited three additional editors. Sébastien Chenaf (opposite), editor-in-chief of Millenium from September 2014 to July 2015, was appointed head of development and projects within Eclypsia.

For his part, Iris Elbazis joined the media as portal manager “League of Legends.” Finally, Fabien Martinez becomes editorial manager. Previously, he was editorial secretary at Millenium and editor-in-chief of the “Team-aAa” gaming portal. These three arrivals double the size of the Eclypsia editorial team.

Boris Provost joins Reed Expositions France as Director of EquipHotel

boris-provostBoris Provost joined Reed Expositions France organization of trade fairs in France, as director of EquipHotel, event for hotel and restaurant professionals. He will be in charge of the development of a new business meeting event, EH Business Club, as well as the development of a networking platform, EH360. He will also be in charge of the organization of the EquipHotel event in November 2018.

A graduate of ISCOM, Boris Provost began his career in press relations, before joining the Who’s Next teams in 2003. He held various positions there, in marketing, communication, and events.

Serge Uzzan takes over the management of the Parishanghai agency

serge-uzzanSerge Uzzan becomes Managing Director of the Parishanghai agency, specializing in major media advertising communication.

A graduate of HEC and the Wharton University of Pennsylvania, Serge Uzzan founded the Famous agency in 2002, renamed Lafayette Agency in 2014, of which he will manage until last July.

[Atelier en ligne] Save time by collaborating effectively, inside and outside your office
September 27 at 3 p.m. with IBM

Find out how to help your employees, business partners and customers interact, communicate and collaborate with each other, inside and outside the company, from their desktops or mobile devices.

Sign up! In addition to this, you will need to know more about it.

3rd annual A / B Testing & Personalization survey
Thursday October 6 from 8:30 a.m. to 11 a.m.

We invite you to come and discover the results of this survey which provides a unique panorama of the adoption of user experience optimization practices among French players in e-commerce, services and the media.

Find out more. by is looking for its Digital Marketing Project Manager (M / F)

Reporting to the Product and Brand Development Department, you participate in the definition and ensure the implementation of the digital product strategy of


  • Design of web and mobile products and services (site and apps): Story-board, pre-models, both in the optimization of ergos and its consumer functionalities and in the design and development of new BtoB services.

  • Responsibility for project management on the website, mobile and tablet as well as on mobile applications (expression of needs, drafting of specifications, prioritization of projects, monitoring of schedules) by providing maximum quality at all stages projects: conception, drafting of functional specifications, design, management and follow-up with technical teams, internal and external communication on the progress of projects, acceptance, production, possible correction of bugs, etc.

  • Audience marketing: coordination of the achievement of audience objectives set in collaboration with cross-functional teams (SEO, SEM, Partnerships, Display, e-mailing, Print, Mobile, etc.);

  • Customer relationship: coordination of customer support (use of CRM tools set up, reporting of contacts delivered).