Big data, CRM, customer experience, marketing pros have it all. Enough to optimize budgets and always go further in knowing the customer to send him the right offer at the right time. In fact, we are far from all that.
Pierre Santa Cruz has a slightly different background, he comes from the field and from local businesses where the famous saying “the customer is king” is very true and verifiable day by day. A good inspiration for the retail giants? Without a doubt !
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