Data, CRM: we forgot the customer on the way!

by bold-lichterman

Big data, CRM, customer experience, marketing pros have it all. Enough to optimize budgets and always go further in knowing the customer to send him the right offer at the right time. In fact, we are far from all that.

Pierre Santa Cruz has a slightly different background, he comes from the field and from local businesses where the famous saying “the customer is king” is very true and verifiable day by day. A good inspiration for the retail giants? Without a doubt !

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The contributor:

1605270891 583 Space conquest towards infinity and beyondPassionate about technology and innovation on the web interfaces side, Thomas gouritin has been immersed in chatbots for several years with the design of projects for national and international actors.
For 18 months, he has been documenting chatbot tests in all sectors on and he drew from it a white paper supplemented by testimonials from key accounts (from Direct Energie to Disney France). His watchword: stop bullshit, let’s think above all about the experience offered to users!