Data and mobile: still 36% of marketers not convinced

by bold-lichterman

While 33% of marketing professionals are already convinced of the competitive advantage that good mobile marketing confers, 36% of them remain wary or even indifferent to these new practices. This infographic, produced by Research Now for the mobile Marketing Association (Mma) and Neustar, takes stock of the resistance factors.

The numbers, in summary:

  • 72% of marketers think mobile is the best way to boost ROI
  • Video and mobile coupons are the most used (89 and 77%)
  • Geo-location data remains the most popular information