CybelAngel + JeChange + Nicolas Petit = INSIDERS
- The French of CybelAngel melt the whole Slush in Helsinki.
- JeChange buys the Belgian KillMyBill to expand internationally.
- YouTube is launching a “Gaming” application for video game enthusiasts.
- CA Technologies acquires Automic to strengthen its position in Europe.
- 8 out of 10 advertisers believe that mobile advertising is an effective contact channel.
- The virtual reality market in the world.
- The appointment: Nicolas Petit …
Online Workshop: How Consumer Generated Content Is Now Part of Marketing Strategies.
December 15 at 11 a.m., with Bazaarvoice.
CybelAngel, a Parisian company specializing in cybersecurity for businesses, caused a sensation at Slush, the European Tech festival in Helsinki, Finland. Co-founded in 2012 by Erwan Keraudy, CybelAngel won the start-up competition and is offered a check for 500,000 euros. More than 2,000 European start-ups competed, but it was the French who came out on top in the final.
CybelAngel’s pitch will be broadcast next week on FrenchWeb on video.
Founded in 2006 by Gael Duval, JeChange has developed a comparator of multi-sector services (telecoms, electricity, gas, insurance, mutual health insurance, etc.) to reduce household fixed charges. Currently, the start-up claims 180,000 contracts generated each year and 850,000 unique visitors per month.
This takeover should allow JeChange to set sail internationally. “This acquisition represents an important milestone taken by JeChange in the internationalization of its activities and announces future projects that are always more ambitious in terms of development, in Spain and in other horizons.“, Explain Philippe goold, Managing Director of JeChange.
After YouTube Kids for children, the video platform has just launched the application YouTube Gaming in France. This, available on Web and mobile (iOS and Android), offers a space designed for video game enthusiasts, allowing them easier access to videos and live broadcasts relating to the gaming world.
According to YouTube, the platform lists more than 25,000 video games, from the latest FIFA to GTA V, including Mario and Zelda. To date, France has 20 gaming channels with more than a million subscribers (Squeezie, Cyprien Gaming, MrLEV12…) on YouTube. In addition, 30% of French users connected to YouTube are gaming fans, according to the video platform.
CA Technologies, publisher of business applications software, announces that it has obtained a definitive agreement for the acquisition ofAutomic, an Austrian automation software publisher. The operation, estimated at 600 million euros, should allow CA Technologies to expand its offering while strengthening its presence in Europe. The functions specific to Automic will be directly integrated into the CA Technologies offer.
Following this acquisition, which will be effective during the fourth fiscal year of the American publisher, CA Technologies expects to see its forecast turnover increase by half a percentage point in 2017. Its global operating brand should, initially, decline by 1% over the 2017 financial year.
Advertisers are overwhelmingly convinced (85%), mobile advertising does not look like advertising that can be done on other media or media, according to the results of the second Mobile Advertisers Barometer, realized by Harris Interactive for the Syndicate of Internet Authorities (SRI). They are also 80% believe that mobile advertising is an effective channel for contacting their customers.
Another observation, 68% of advertisers believe that programmatic is particularly interesting on mobile, and 67% that it is easy to calculate the ROI of this type of operation. When asked about the question, 34% of advertisers cite tracking problems as the main difficulty, 33% the lack of benchmarks on the effectiveness of mobile advertising, and 28% the difficulty in defining specific objectives.
** Methodology: survey carried out among 160 marketing professionals, including 101 advertisers, 40 agencies and advertising agencies, and 19 independent experts.
> From November 28 to December 2, it’s Special Media Week on FrenchWeb
By 2025, the virtual reality and augmented reality market is expected to generate $ 80 billion in revenue, according to estimates from Goldman Sachs Research. Which companies will really benefit from the boom in this market, if it keeps its promises of growth? This is the question the company was interested in 01Consulting, in an analysis taken up by VentureBeat. To establish the market shares of companies in the virtual reality sector, the consulting company analyzed the sales of nearly 30 companies, and 40 different products. With 30% market share, Sony leads the way, followed by Facebook (11%) and Google (8%).
Microsoft appoints Nicolas Petit Global Marketing and Operations Director
Nicolas Petit becomes Director of Global Marketing and Operations at Microsoft, while remaining CEO.
How consumer-generated content is now an integral part of marketing strategies
December 15 at 11 a.m. with Bazaarvoice
Nowadays, consumers are educating themselves more and more before finalizing their purchases. Customer reviews, answers to consumer questions, social content … All these contact points correspond to as many opportunities to improve your SEO, your conversion rates, your customer knowledge and give your customers or prospects confidence when they are looking for active of your products.
During this webinar, discover, through concrete examples:
How is CGC now an integral part of marketing strategies?
What strategies to collect CGC?
How to use this content in marketing campaigns (online and offline)?
How does CGC positively influence the ROBO effect?
What insights can you use to improve the customer experience and drive change within your business?
Connect + Event
From 6 to 9 December 2016
Located at the heart of Smart Industries, Connect + Event, it’s 7,000 participants – major industry accounts, SMEs, startups and experts – who will pool and enrich their experience around Professional Connected Objects to accelerate their deployments.
To know more.
BASF is recruiting a Digital Solutions and Information Systems Project Manager (M / F)
Main missions :
Your main mission will be to ensure the monitoring of projects related to the deployment of new digital solutions, the implementation, training, reporting and those related to information systems.
You are responsible for finding digital solutions to optimize sales efficiency and simplify customer relations, and manage their deployment with sales teams.
You guarantee the maintenance of the CRM and the quality of the database, as well as the reporting on the activities, in connection with the sales teams.
You train sales teams in the use of new digital tools. o You regularly update paint / PRP products on the E-Shop, based on the current product catalog.
You update the products and prices for the assisted scales, and communicate them to suppliers and sales representatives. Interfacing with the Customer Service Center, Sales Administration and logistics, you are the privileged interlocutor for the company’s IT, among other things on CRM and SAP subjects.
You alert the right people in the event of a system anomaly and follow up on the file. You regularly attend meetings with Information Management.