When a traveler wishes to take the bus to get around, he looks at the times indicated on the bus shelter to know the next passages. But the start-up Connecthings prefers to send him a notification push directly on his mobile.
“We are deploying beacons in cities – which are small NFC chips, iBeacons or even QR codes – which will allow us to create interaction with citizens. The platform memorizes each of these chips and associates it with a service, a contextualized notification», Explains to Frenchweb Laetitia Gazel Anthoine, CEO of Connecthings. Beyond transport – SNCF or RATP use its services – beacons can also be used for marketing purposes, in particular for drive-to-store.
Equip twenty American cities within two years
Founded in 2007, the company has already installed its systems in several large French cities, such as Bordeaux (3,500 beacons), Strasbourg or Nice. Internationally, she signed with Rio de Janero, in Brazil. More generally, the company targets cities with more than 200,000 inhabitants.
To accelerate, the company raised 9 million euros in September and intends to continue its momentum, in particular in the United States with a target of 5 cities equipped in 2016, and around 20 more by 2017. A market coveted by many other competitors. More details with Laetitia Gazel Anthoine, CEO of Connecthings.
CEO: Laetitia Gazel Anthoine
The head office : Paris
Offices and subsidiaries: Barcelona Milan Berlin and Rio de Janeiro
- 1st round March 2012: 1 million euros (Siparex Calao Finance)
- 2nd round August 2015: 9.5 million euros (XERYS Siparex, Calao Finance)