Connected objects: how the GoPro boosts application development
The GoPro, more than just a camera, an opportunity for the IoT (Internet of things) application ecosystem? In column published last June on the Forbes magazine website, American analyst Michael Wolf, draws an interesting observation of a new generation of object connectivity. For him, there is a first wave of connected objects, such as smart TVs or Sonos wireless audio devices. The beginnings of a “tsunami” of intelligent objects, as he indicates.
Encourage users to take ownership of the image
New devices such as smart watches (smartwatches), robot toys and connected refrigerators are developing more and more, and so are related applications. But for Michael Wolf, the category of connected objects that contains the most possibilities for the development of applications is linked to imagery. In this area, he explains that the novelty is not limited to the terminal itself, it also opens up new fields on the uses and adoption of video users. We thus understand quite well where Dropcam – the real-time camera developed by Nest – comes to this. Encourage users to appropriate the image, share it, or on the contrary, use it in a private cloud. So many use cases that induce a slew of third-party applications around the simple device.
Other companies are grafted onto the business developed by GoPro, by developing new applications, for example video sharing. Michael Wolf takes the example of the BrightSky Labs application which takes the best of GoPro’s capabilities in terms of images, adding the social dimension with sharing on networks like Instagram, Vine or Facebook. He also cites the real-time video service Livestream, which expands the application ecosystem, with video capture which continues to become more democratic. GoPro is now valued at 11.8 billion in Nasdaq, the market in which it launched its IPO, last June.
Demo of “10”, a GoPro video sharing app – via TechCrunch: