The start-up OMSignal, specializing in the design and technological development of connected clothing, has just completed a funding round of 10 million dollars with Bessemer Venture Partners, Real Ventures, Mistral Venture Partners, Golden Venture Partners, David Cohen ( by Techstars), Flextronics and Primera Capital. With this new investment, Rob Stavis, from BVP, and Ori Sasson, from Primera Capital, join the company’s board.
Founded in Montreal in 2011 by Frédéric Chanay and Stéphane Marceau, OMSignal develops technologies to collect data from so-called “smart” clothing. Among its products, four “biometric” t-shirts that track performance by collecting a set of health-related data using sensors placed in the fabric. These can then be viewed from a mobile application. The “Up & Running Kit” is available for presale starting at $ 199.
“OMsignal has the component technologies that allow it to become standard technology for data mining in the apparel industry,” says Rob Stavis. “Smart clothes will become major and normal in the lives of consumers” according to Stéphane Marceau.
With these new funds, the company wishes to continue developing its products and consider new partnerships, in particular with major sports brands, in an increasingly competitive sector. In France, Cityzen Sciences, a Lyon start-up, has positioned itself in this market since 2008.