[CONFIDENTIEL] ICO 2014-2018, Snapchat, Facebook, Amazon vs. Google …
Here is a data visualization as fascinating as it is instructive: it comes to us from the crypto start-up Elementus and unfolds before your astonished eyes four years of this new type of financing, the ICOs. (Initial Coin Offerings), fundraising in cryptocurrency.
The operations selected are all those that take place between early 2014 and November 2017, and which raised a minimum of $ 100,000.
What to remember:
May 2017 really marked the explosion of ICOs.
These are nearly 6.4 billion dollars raised to date, fairly balanced Europe / Americas / Asia blocks and the emergence of a new “stateless” continent (in pink on the infographic, such as the DAO, this a company that only existed on the blockchain, a sort of participatory investment fund for ethereum projects and which incidentally went wrong …).
As regards the typology of the amounts raised, it is also fairly balanced between Tezos-style transactions of $ 100 million and more, intermediaries in tens of millions of dollars, and others.
For the “interactive infographic” version (an expression that takes us back to the internet’s darkest hours of the 2000s), it’s here: Four years of Initial Coin Offerings
Snapchat continues to change. After announcing at the end of November the redesign of the interface of the ephemeral messaging application, Snap, the parent company of Snapchat, unveiled its “Lens Studio” application. This creation software, available to everyone for free on Mac and Windows, allows you to create and distribute “Lenses”, or augmented reality animated filters very popular on Snapchat. According to Eitan Pilipski, vice president of engineering at Snap, Snapchat users have fun with augmented reality filters for over 500 hours every day.
So that users can feed Snapchat themselves in terms of augmented reality filters, the “Lens Studio” application provides them with a library of templates and tutorials. On the software, users have the option of creating “World Lenses”, 3D objects that can interact with the real environment, or “Face Lenses”, masks that add effects to your face.
Initially, the creators of “Lenses” will have to manage themselves the distribution of their filters designed by them via “Snapcodes”, similar to QR Codes. made in Snapchat, which the user can send to his friends from the application. For their part, brands and companies will be able to benefit from a dedicated program called “Lens Studio Partner”. The latter will allow them to collaborate with 3D studios, such as Avatar Labs, North Kingdom or Trigger Global to develop tailor-made augmented reality filters. In this way, brands will be able to launch targeted and personalized campaigns, without degrading the user experience. In this, Snap has just opened a new way of monetization, more pleasant for its users, which could allow it to fill its coffers. As a reminder, the American firm has never achieved profitability.
There is an emergency for Snap. And for good reason, in the third quarter, Snap achieved a turnover of 207.9 million dollars, an increase of 62% compared to 2016, while investors expected 236.9 million dollars. Worse yet, the company saw its net loss more than triple to $ 443 million. What’s more, the company’s spending exploded within a year, from $ 260 million to $ 670 million.
Beyond the disappointing financial results, Snap is struggling to attract new users to its mobile application. Between July and September, Snapchat only gained 4.5 million users, reaching 178 million followers. Opposite, its rival Instagram, owned by Facebook, has more than 500 million monthly users, including 300 million who use the application on a daily basis.
On the occasion of a blog post presenting new monetization rules around video, Facebook announced the arrival of advertising pre-roll in its offer. It will be six seconds, and will arrive at the beginning of the year. But its use will only be reserved for videos available on Watch, the video platform of the social network.
Facebook is also changing its rules of the game when it comes to distribution. In line with its ambitions on online video, it modifies the algorithm that controls the news feed in this direction to “Highlight the videos that Internet users are looking for and which they proactively come back to on Facebook” according to two criteria. The videos favored by Facebook in the feed will be those that benefit from the intention (those that the user searches for themselves, in their engine or by going directly to the page) and recurrence (those that the user returns to see regularly)
As to mid-rolls, they should also benefit from some adjustments (welcome, dare we add). The “Ad breaks”, according to Facebook jargon, will now only be served in videos of at least three minutes, and only from the 60th second. Until now, it was possible to interrupt a video of just 90 seconds from its twentieth second.
Facebook’s advertising revenue makes up almost all of its revenue, which stood at $ 10.33 billion in the third quarter, up 47% year-on-year. Between July and September, Facebook’s advertising revenue reached $ 10.14 billion. Mobile advertising accounts for the bulk of the company’s advertising revenue at 88%. To date, Facebook claims 2 billion monthly users on its social network.
Amazon and Google have they finally found common ground? While at the beginning of the month, YouTube was once again withdrawn from the catalog of the connected speaker Echo Show from Amazon, the e-commerce site announced this Thursday to reintegrate Apple TV, including two versions of Apple TV 4K, Google Chromecast, and Chromecast Ultra.
Video streaming devices had disappeared from the site in 2015 because they were not compatible with the Prime Video service but above all, they directly competed with Amazon’s Fire TV, the range of devices Amazon dedicated to video streaming. Since then, the two companies have continued to shoot each other in the legs without finding any common ground.
Is the hatchet about to be buried? Indeed, the return of Apple and Google devices to Amazon within a few days could ease tensions between the two American giants and push them to find a solution. A Google spokesperson reassures: “we are in productive discussions with Amazon to reach an agreement for the benefit of our mutual customers […] We hope that we can reach an agreement to resolve these issues quickly.“