[CONFIDENTIEL] Google in China, YouTube, MediaSchool Group, Facebook Messenger …
Despite the Chinese authorities’ mistrust of it, Google is stepping up its efforts to increase its presence in the Middle Kingdom. The Mountain View firm has opened an office in the Chinese city of Shenzhen, according to an internal email obtained by TechCrunch. It is not a full-fledged Google campus but rather a workspace that will serve as a backstop for employees of the Alphabet subsidiary working in China. The choice of Shenzhen owes nothing to chance since it is in this city that the headquarters of Tencent is located, which has the WeChat application (963 million monthly active users).
The creation of this office comes a month after the announcement of the opening of a research center dedicated to artificial intelligence in Beijing. Called “Google AI China Center”, Google’s Chinese laboratory will work with other global experts in artificial intelligence located in the American firm’s offices around the world, notably in New York, Toronto, London and Zurich. The establishment of this research center in Beijing comes in a context favorable to artificial intelligence in the country. And for good reason, China aims to become the world leader in artificial intelligence by 2025. In this sector, Google will thus have to fight against the BATX, which are Baidu, Alibaba, Tencent and Xiaomi, which are snapping up the best Chinese engineers in artificial intelligence.
Despite China’s attractiveness in terms of artificial intelligence, Google has a difficult relationship with Beijing. Indeed, the search engine of the digital giant has been censored since 2010 by the Chinese government, which also blocked most of its services as it pleased in the years that followed.
YouTube has decided to tighten up its monetization rules. The aim is to better monitor monetized content posted online in order to reassure advertisers. After the boycott of some of them during the year 2017 and the recent bad buzz of the American YouTuber Logan Paul, who filmed a corpse, the video platform wants to be reassuring and show that it masters the published content well. “We do everything we can to protect our users, our advertisers and our creators, and to make sure that YouTube does not become a space that could be taken over by malicious people.»Has detailed Paul Muret, VP, Display, Video & Analytics at YouTube in a blog post. It is with this in mind that the company announced 3 big changes in its monetization rules.
Until now, a videographer who wanted to monetize their videos had to have registered more than 10,000 views to be able to subscribe to the YouTube Partner Program. From this Tuesday, content creators wanting to be remunerated have the obligation to have at least 1,000 subscribers to their channel and accumulated 4,000 hours of video viewing over the past 12 months. These new conditions will be applied to channels that have already subscribed to the program from February 20, 2018. This change should especially affect small channels, which will now have more difficulty becoming a YouTube partner. Nevertheless, Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer, justified themselves by explaining that “99% of those affected were making less than $ 100 per year in the past year, and 90% were making less than $ 2.50 in the past month“.
The Google Prefered Premium offer has also been updated. This program highlights the most trending videos on the platform on a daily basis the moment a user logs in. From now on, this watch will be done manually and videos will have to be approved before they can be monetized. Thus, videos with shocking content, like most recently that of Logan Paul, should no longer appear in this section. Finally, to strengthen its collaboration with advertisers, YouTube offers them a 3-level analysis system: they can define their level of comfort with the content where their advertisements appear.
Still with the aim of better monitoring monetized and promoted content, YouTube announced last December that it wanted to recruit 10,000 new employees to identify inappropriate videos.
Eric Briones, aka Darkplanneur, joins the MediaSchool group, as Group Strategic Planner and Director of Studies of the new Paris School Luxury. He held the position of Director of Strategic Planning at Publicis ebrand, then Publicis et Nous for 16 years. He has been blogging since 2005 and has written articles on luxury and Generation Y. Our expert Gregory Pouy recently received him on his Vlan podcast, about the challenges of the luxury sector in 2018.
MediaSchool is a private higher education group present in France and internationally, which brings together 30 schools offering post-baccalaureate to executive training in communication, journalism, digital and audiovisual production.
The group, which wishes “Build a professionalizing hub in the service of student employability”, integrates press activities, such as CB News and Influence. In December 2017, MediaSchool acquired the Cristal Events group. He is also a shareholder of Loopsider, an online video news media launched this month.
The Mediaschool group, founded in 2002 by its president Franck Papazian, announces an annual turnover of 33 million euros in 2017 and trains 5,000 students per year.
Facebook keeps fixing its products. After the much commented shift in newsfeed to the detriment of media and brand content (organic, let’s be clear), it’s Messenger’s turn. In a long post, David Marcus, in charge of Messenger at Facebook, developed the challenges and developments to be expected for the messaging application. It intends in particular to lighten and simplify an application that has become too busy and confusing, by adding new features to it, to such an extent that Facebook Messenger Lite, originally designed for emerging markets and available on Android only, is encountering a real international success, with more than 100 million downloads. The features that will disappear have not been specified.
“Over the past two years, we have developed a lot of resources to find the features to set us apart. Some have found their product market fit, others not. As we were developing these features, the app got too cluttered. Expect to see us massively simplify and streamline Messenger this year. “
Marcus also wants to improve real-time, especially in times of crisis, develop group discussion functions, and offer an increasingly visual experience. Finally, B2B monetization is also listed among Messenger’s priorities, in particular with the ambition of convincing companies of the interest of instant messaging in general and of Messenger in particular, for their Customer Care.