[CONFIDENTIEL] Bpifrance, Time acquired by Meredith, Black Friday and Amazon, Etsy …
According to a brief fromMedia Offer, Bpifrance chose three agencies for its global communication, following its consultation last spring: Havas Paris was renewed for advertising creation, Agence 79 was renewed for digital media purchasing, and Maniacom succeeds Play App on digital marketing. No agency has been chosen for the corporate communication component, managed since 2015, by Equancy, this budget remaining in stand-by.
At the time, this massive competition caused a lot of ink to flow in the Landerneau of communication. In question ? Its sizing and conditions. On May 31, Bpifrance brought together 140 people in its auditorium, from around forty agencies – themselves surprised to see themselves gathered in such large numbers, as shown in a photo obtained (illustration of Une) by FrenchWeb. The exercise was more like “To a Bpifrance high mass, only to a brief” in the words of our present source, moreover suggesting more naivety than malice in the methods of an organization which should nevertheless be, with regard to its mission, particularly aware of the economic issues of companies. About twenty people had left the scene before the end of the brief.
The AACC (association of communication consulting agencies), which represents 200 consulting agencies and promotes good practices during consultation processes with the charter “The beautiful competition”, had then split a press release in June to be moved by these terms, thus reproaching Bpifrance “The number of agencies consulted, budgets not communicated and the absence of remuneration from competing agencies” according to an article by Strategies relating the facts. The association had asked to be received by the startup funding body, an interview at the end of which the association and the investment bank had found some adjustments, ensuring for example that each file received would be followed by a restitution. , but not finding an agreement on compensation.
The American press group Meredith has just done a nice job. It has just announced the acquisition of its competitor, the Time group, for 1.84 billion dollars. Taking into account the debt of the latter, the amount of the operation reached 2.8 billion dollars.
To finance this acquisition, Meredith (not the character of Grey’s Anatomy) was able to count on the support of brothers Charles and David Koch, billionaires close to the right wing aid of the Republican Party. The latter, through their Koch Equity Development fund, have loaned $ 650 million to Meredith. The transaction is expected to be finalized during the first quarter of 2018.
This is not the first time Meredith has shown interest in Time. Earlier this year and in 2013, the American group had tried an approach, each time aborted. However, the stars had gradually aligned over the past year as the Time group, which notably publishes the eponymous magazine as well as Fortune or Sports Illustrated, had started looking for a buyer at the end of 2016 before retracting, while leaving a door open, through which Meredith entered. As a reminder, Time is the result of a split made in June 2014 by the Time Warner group, which then wanted to separate from its activities in the press. This acquisition should give birth to a new group which will have 170 million unique visitors per month and more than 10 billion views of videos per year.
On Black Friday, Amazon reportedly recorded half of the day’s e-commerce sales, according to GBH Insights analyst Daniel Ives. “Analysis of trends over the past 24 hours revealed that Black Friday sales were impressive, as we estimate that Amazon accounted for between 45% and 50% of all e-commerce sales that day.», He specifies.
The American giant has not published the turnover of the day but still commented on the “record levels” of purchases. Amazon claims 200,000 toys sold during the first 5 hours of this Friday.
The company also unveiled the top 5 sales during Black Friday:
- The smart speaker Amazon Echo Dot.
- TheAmazon Fire TV Stick with Alexa Voice Remote which allows you to watch streaming programs. A total of 190 TV channels and applications are accessible from the tool.
- The smart plug TP-Link from Amazon that allows you to activate or deactivate an electronic product via a tablet or smartphone.
- The pressure cooker Instant Pot DUO.
- The genetic test kit 23andMe.
According to the estimates of Daniel Ives, the turnover of Black Friday would be up 18% this year compared to 2016. As a reminder, last year, the day had brought in 3.3 billion dollars in turnover business.
To read on the New-York Times, a long paper very delved into the behind the scenes of the recovery of the much appreciated Etsy, grappling with many difficulties.
The marketplace dedicated to hand-made, creative hobbies and vintage has been very successful, not because of its technological capacity but because it occupied a niche until then ignored by eBay or Amazon. The latter arrived in this market segment in 2015 with its Handmade offer.
The NYT recounts in particular the arrival at the helm of Josh Silverman, and his strategy to transform the company, the challenges of making Etsy more professional without completely losing its soul, while reducing its workforce by 8%.
Etsy reported results for the third quarter, slightly better than expected, with revenue of $ 106.4 million, up 21.5% over the period.