Video game enthusiasts are, in general, to the end. Up to derivative products. FabZat, a start-up launched in October 2013 understood this well, and today wants to accelerate its development in the merchandising niche in 3D printing: figurines and derivative products directly inspired by video games.
The start-up led by Florent Pitoun has just added Kima Ventures to its capital, and is raising 450,000 euros in total, with the help of several business angels, according to our information.
FabZat is positioned as a generator of additional income for game publishers, the world’s leading leisure industry, through merchandising. It offers an e-shop of personalized derivative products integrated into the games, with a catalog that ranges from the 3D printed statuette, to T-shirts, posters, phone cases etc … The publisher inserts a plugin in his game, and can choose its catalog of derivative products available to the player. An interesting and rewarding windfall, designed as a line of additional income.
FabZat now has around ten developer and publisher partners using its service (Asterix, Bulkypix, Leblox, Graal Online, Hills of Glory, Geek Resort, etc.) and several dozen in testing or integrating the service. The figurines ordered, produced in the FabZat workshop directly, are produced with 6 million colors by the most powerful printer on the market.