Chinese group Xiaomi claimed to have sold 19 million smartphones running Android during the third quarter of the year, which represents an increase of 20% on a rolling quarter. In total, 45 million handsets have thus been sold since the start of the year out of a target of 60 million according to the figures communicated. In the first quarter 10.11 million copies had been sold, against 16 million in the second.
Launched in 2010 by Lei Jun, Xiaomi, recently renamed Mi, has made a real breakthrough in the smartphone market in China thanks to its entry-level positioning. Thus, four years after its creation, the firm would already total 21% of the Chinese market, exceeding Apple (16%), according to a study by Kantar World Panel. This growth places it just behind Samsung, which still crystallizes 23% of the market share.
In April 2014, the company announced its desire to develop beyond its borders by extending to 10 new countries (India, Russia and Brazil, Malaysia, Thailand, Vietnam, Turkey, Mexico and the Philippines). A little earlier, two of his models entered the top 10 best-selling smartphones in the world in February according to Counterpoint Technology Market Research.