The mobile internet audience in France continues to gain momentum. Indeed, according to the latest figures, published today by Mediametry, in the 4th quarter of 2011, France would have nearly 19M “mobile users in recent months” *, an increase of 23% compared to the previous year.
Among the most visited mobile sites, we find Google at the top of the ranking. Next come Facebook, Youtube, French Orange and finally Twitter.
Building on this growth, Médiamétrie focused on analyzing changing profiles of mobile users.
- Thus, in the 4th quarter of 2011, women represented 43% of mobile users against 40% a year ago.
- Almost 1 in 2 mobile users is under 35 years old, while this age group only represents a little more than 1/4 of the French population.
- In addition, mobile users living outside the Paris metropolitan area now account for nearly 8 out of 10 mobile users against less than 3 out of 4 mobile users a year ago.
As for the uses,
- Mobile users viewed 1,248 pages, i.e. 350 more than in Q1 2011
- Mobile users also surfed for longer: 6.24 hours per visitor, i.e. 1h24 more than in the 1st quarter of 2011.
- They also connect more often: 201 sessions per visitor on the applications, i.e. 20 more than in the second quarter of 2011.
- Finally, applications are on the rise. In fact, 60.6% of mobile users consulted at least one connected mobile application from their smartphone and from the operator network (3G), an increase of 8 points compared to the 3rd quarter of 2011.
Médiamétrie also specifies that this study will evolve this year to become monthly and not quarterly.
* Mobinaute Last Month: Person having carried out during the last month at least one of the following activities from a mobile phone: consulting a site or a mobile application, consulting or sending e-mails, using instant messaging, watching television on a mobile phone.