CES too consumer – FrenchWeb.fr
Every year, we ask ourselves whether the products presented at CES are gadgets to tease the consumer or serious products that promise a sustained experience. For connected objects, this now means most of the time a Big Data type service, generated in datacenters.
It is difficult to resist the promises of connected objects which promise an increased life for the consumer… or more certainly for the seller. It’s more fun than in the 2000s when Moore’s Law dictated the linear pace of improving the performance of perennial PCs, or that of miniaturization and lower consumption of phones that were only used for telephones. Moore’s law rhymes miniaturization with increased speed and therefore performance and lower energy consumption. What followed showed that it was ultimately sclerosing for innovation.
The end of Moore’s Law on the most powerful products (PCs, tablets, smartphones) has indeed given way to a galaxy of new devices, now called IoT and connected or smart objects.
The fault with the size of the atoms which imposes an end to Moore’s law. To the delight of the curious then.
However, the home, health, and the augmented self all refer to Big Data, with its algorithms and data centers. But rare are the economic models of the objects presented at CES which provide that the customer pays for the services provided during the entire life of the products. That is to say for example a subscription which would finance the implementation of all these services promised to customers.
Even Apple is struggling to charge for services, and prefers to take commissions on the sale of applications or recover part of the advertising windfall garnered by Google, which pays it $ 1 billion per year.
So isn’t the CES issue first and foremost a B2B issue for the industry, which must organize itself in such a way as to produce these services as cheaply as possible for a truly increased life?
And not cheap services… like just storing your weight. But rather intelligent suggestions crossed over millions of users, constantly enriched …
The cost of access to the data transport network is falling relatively quickly; and players like Sigfox are further accelerating this drop in cost for smaller, low-power IoT objects.
The cloud enables efficient access to data storage and data centers. It therefore remains to drastically reduce the production cost of these services, that is to say the energy cost of the calculations and the cost of the associated equipment.
We must therefore invent substitutes for Moore’s Law – “More than Moore” – which meet this surge of needs for connected and augmented life services. By dividing by ten or 100 the cost of producing these services.
This is the disruption that will make the next connected toothbrush, the next connected thermostat, the next connected watch, the next connected bike a real companion in augmented life. Useful and addicting. Rather than one more consumer gadget.
Cheap calculation for intelligence everywhere.
This revolution is probably the next one we will be talking about at CES. It is underway: processors in memory to avoid the mixing of data, processors dedicated to artificial intelligence and distributed computing, etc.
A few start-ups have already taken the start and will provide the engines of tomorrow of artificial intelligence and Big Data, much more efficient for the consumer’s wallet.
Gilles Hamou is the CEO and co-founder of UPMEM.
Read also: the FrenchWeb file about CES 2017