Cellfish, a mobile application publisher in the entertainment sector, sees its future in the distribution of TV content on the Internet. Recently sold by the American Bandsintown to its leader Nicolas d’Hueppe, the former French subsidiary has just announced the takeover of TeVolution, an Internet TV operator which was placed in compulsory liquidation at the start of the year. Since 2012, this “low cost” OTT has been marketing television offers on behalf of triple play operators as well as for mass distribution (such as RegloTV by E.Leclerc). Cellfish was therefore chosen from among the potential buyers. The conditions for this takeover have not been specified.
While he is a specialist in the distribution of all types of content on mobile, Cellfish is thus placed on the Internet TV offer in general. A TV know-how that it will be able to pool in the future with the mobile, and why not launch new content channels, like the new multi-channel networks (MCN) which are flourishing in the United States and in France .
TeVolution It was positioned on low cost, with a TV package via a box for 4 euros per month. But the operator will not have stood up to competition from telecom operators. Cellfish is therefore also getting its hands on the number of subscribers to TeVolution’s TV offers.
“We are convinced that this acquisition will accelerate the development of Cellfish in the field of video: we will benefit from the expertise in the distribution of pay TV offers and the recognized technological skills of TeVolution in the fields of OTT broadcasting. », Announces Nicolas d’Hueppe, President of Cellfish (pictured). Following this takeover, five TeVolution employees are integrated into Cellfish in total.
Based in France, Germany, Australia and Mexico, Cellfish develops and distributes mobile content through the main telecom operators. Raphaël Porte joins Cellfish as Vice President Business Development & Sales. His mission will be to develop the general OTT offer in France.