Caisse d’Epargne refines its musical strategy with a new version of SoundPlaces and EspritMusique

by bold-lichterman

This year Savings Bank is making great strides in the musical field, favoring “live in the region” and “accessibility to musical events”.

With this in mind, the bank launched the application last June SoundPlaces for iPhone and iPad, the second version of which has just been updated. This service is essentially based on geolocation and thus allows mobile users to discover the closest artists and concert halls, while offering young musical talents the opportunity to share their creations with the entire SoundPlaces community.

Caisse dEpargne refines its musical strategy with a new version

The application, already downloaded more than 50,000 times integrated into a vast digital eco-system, called SpiritMusic. This new platform presents the entire program of Caisse d’Epargne classical concerts, the concert events of its partners, Fnac and Live Nation, but also serves as a support for the promotion of regional venues and young musical talents.

EspritMusique is also community and interactive. Indeed, the information disseminated on the site is not only focused on Caisse d’Epargne initiatives but is extended to all musical universes, with content written by external contributors, music and digital enthusiasts. Finally, the bank relies on a community of bloggers, the Sound Tribalizers, who regularly share their experiences and musical favorites in live-reporting.