By investing in Weezevent, vente-privee wants to find the parade at Eventbrite
Vente-privee was already selling concert tickets, but this time, Jacques-Antoine Granjon’s firm is strengthening its position in entertainment by investing in Weezevent, an online ticketing solution for organizers. The share taken in the capital and the amount of the transaction have not been communicated. The e-commerce site had already bought the Théâtre de la Michodière, thus getting its hands on its event co-production activity.
“This entity complements our activity in the entertainment sector by offering venue operators and producers of events of all kinds a complete ticketing ecosystem allowing them to organize, promote and distribute their products” explains Thomas Kouck, general manager of vente-privee entertainment.
In sight for this Dijon start-up: internationalization by playing on the basis of vente-privee in the world (23 million members in Europe and 2,100 employees in 8 European countries). Weezevent also plans to open new offices abroad this year while it is already present in Paris, Dijon and Montreal.
“With vente-privee, we are choosing a partner who guarantees Weezevent the sustainability of its DNA and who will allow us to pursue our objectives: to offer the most innovative ticketing system at the best price and to develop internationally, while participating in an ambitious global project ”underline Pierre-Henri Deballon and Sébastien T tab, the co-founders.
11 million tickets sold
Launched in 2008, Weezevent claims more than 11 million tickets sold on its platform (trade fairs, concerts, festivals, sporting events, etc.), for 40,000 organizers. Its economic model is based on the deduction of a commission of 2.5% including tax of the ticket price.
However, the battle is fierce in this market since other players are also positioned in the same segment, including the American giant Eventbrite, which arrived in France in 2012. Tiger Global and Sequoia Capital are among the shareholders.