Mobile marketing, m-commerce and mobile payment will be at the heart of the third edition of the show Buzzness Mobile, which will take place on April 3, 4 and 5 at the Parc des Expositions in Paris.
In total, these three days of conferences, where the focus will be on numerous customer cases, should attract nearly 4,000 visitors. The show will be structured around four main themes:
- M-marketing and multi-screen convergence: make mobile more accessible to the advertiser and allow them to go beyond the experimental stage in which 62% of the big brands are located.
- Mobile advertising and m-crm: Why is there such a gap between the time spent surfing with your smartphone and mobile advertising investments?
- M-commerce: will m-commerce overtake e-commerce?
- M-payment: if there is one subject on which every actor already present in the Internet commerce and payment value chain is trying to place itself, it is m-payment. Why this craze and what are the projects of the main actors of this revolution in our habits?
The show will also be punctuated by the organization of practical workshops, the presentation of a study conducted by the Gfk institute or even by the participation of Google, which will unveil its study on the perception of mobile advertising by publishers and advertisers. Europeans.
Among the expected speakers: Ascel, Ad4screen, Mobile network group, Netaffiliation, Rentabiliweb, Snapp ‘, Free Apps, Buyster, or even Fevad et le Geste to name a few.