BuzzFeed strengthens in mobile with the acquisition of GoPop

by bold-lichterman

GoPop is a team of six young Americans who make GIFs, or almost. Launched a year ago, their application of the same name allows you to send animated GIFs, surfing the wave of mobile communications by snapshot photos. At the time, he may not have expected it, but today their application has won over BuzzFeed. This American viral-centric entertainment site has just bought their start-up. However, it is not known for what amount.

“In October, we started chatting with BuzzFeed and were impressed with their vision for the future of media, a vision that goes beyond high virality chats and now includes serious investigative journalism. When they suggested that we join their teams to transform their existing application and form a new group focused on the mobile experience, it seemed like a great opportunity to continue to explore GoPop’s core ideas on a new scale, ” tells the team of GoPop on his blog.

Four of GoPop’s six members – including CEO Jesse Shapins and CTO James Burns – will join the BuzzFeed mobile team in New York. “The prospect of joining BuzzFeed then and in that capacity was just too exciting to pass up,” the team wrote. GoPop was originally called Zeega and was incubated in California in KQED, structure dedicated to media projects.

For BuzzFeed, this external growth operation follows another acquisition to strengthen its teams: that of Torando Labs in October, which focused on the exploitation of data. Previously, the American company had raised $ 50 million last summer from the Andreessen Horowitz investment fund, the equivalent of 37.3 million euros at the time. The site is among the 50 most visited portals across the Atlantic.

© photo: GoPop