Buyout of Fitbit by Google: the European regulator worries about personal data

by bold-lichterman

The European Data Protection Board (EDPB) has expressed concerns about the acquisition by Google of Fitbit, one of the world leaders in connected objects specializing in sports activities, the American giant ensuring Thursday to protect personal data.

It is feared that the continued combination and accumulation of sensitive personal data concerning individuals in Europe by a large technology company could pose a high level of risk to fundamental rights to privacy and to Protection of personal data“, Noted the committee in a press release adopted Wednesday.

The EDPB is an independent European body which brings together European regulators of personal data and works for the consistent application of the rules in this area within the European Union. He invites Google and Fitbit to study and limit the potential risks of the merger before submitting it to the European Commission.

Protecting personal information is at the heart of what we do and we will continue to work constructively with regulators to answer their questions ”, Google said in a statement to AFP on Thursday. Google announced on Friday that it would buy Fitbit for $ 2.1 billion, with the transaction due to close in 2020.

A pioneer in the large-scale marketing of smartwatches and other physical activity sensors that measure the number of steps taken daily, the number of calories absorbed or the number of recommended hours of sleep, the company was however in loss of speed in recent years, overtaken by Apple and overtaken by Samsung. ” Fitbit’s health and wellness data will never be used for Google ads. And we’ll give Fitbit users the choice to check, move, or delete their data.“, Then assured Rick Osterloh, head of product development at Google.