Spotted by Atelier BNP Paribas in the final of the last Venture Night, the application Cooala for iPhone is presented as a social network connecting individuals, not with each other, but only with brands.
Individuals can choose the brands to which they wish to subscribe, rate them, answer quizzes, win rewards or even discover new ones according to the categories (automobile, fashion, food, etc.) chosen.
The interest for the consumer is to be able to select to what extent a brand can come into contact with him (newsletters, presentations of new products, promotional coupons, invitations to events, etc.).
As for brands, they have the opportunity to directly reach their targets, test products or organize surveys.