BNP Paribas and Carrefour prepare their arrival in mobile payment
“Wa! “. This is the brand that BNP Paribas and Carrefour have chosen to launch their offensive in mobile payment in France. The two French groups have indeed announced that they are working on the development of a universal mobile application whose ambition is to allow individuals to pay for their purchases directly from a smartphone, regardless of their bank. A “personal code” will thus make it possible to carry out transactions at merchants. To go further, the service also includes a tool for managing loyalty programs and couponing.
Focus on “connected commerce”
Few details were provided, except that the application should be tested in Ile-de-France in several points of sale “representing all Carrefour store formats”, underline the two groups in a press release. “The technological platform is already operational. It is based on a solid foundation and is designed to allow start-ups to build the services of tomorrow with us, ”said Jean-Laurent Bonnafé, CEO of BNP Paribas.
By partnering with Carrefour, the bank has this time chosen to work with a major retailer to build its service. “Connected commerce opens up the field of a new customer relationship, more successful in terms of personalization, mobility, simplicity, accessibility and utility”, assure the two companies.
Other actors in the battle
With such a positioning, BNP Paribas and Carrefour are entering a market already coveted by other players. Fivory, for example, is developing a mobile application that already combines mobile payment and a loyalty program. To accelerate, this French start-up has notably entered into a partnership with Crédit Mutuel-CIC. In addition, the BPCE group also positioned itself in this sector in 2014 with its S-Money offer, which also offers money transfers or collections.
In October 2015, it was Orange’s turn to launch into the battle with the deployment of its Orange Cash application in partnership with Visa. Based on NFC technology, the service is compatible in more than 300,000 points of sale in France, according to figures announced by the operator at the time.
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