Bmobile signs the first responsive web emailing campaign of La Redoute

by bold-lichterman

Through a single sending, responsive web mailing adapts the content and ergonomics to the different screens on which it is viewed. The technology recognizes devices (smartphones, tablets and soon Smart TVs), the operating system (internet browsers or mobile OS), the size of the screen, and the type of e-mail.
Bmobile (BBP), a young agency based in Roubaix, has therefore signed with La Redoute for its e-mailing campaign, and more mainly on its newsletter.
A rising trend in e-commerce, responsive web has a bright future ahead: according to a Return Path study, 41% of Europeans tend to close or even delete an email that is not optimized for their mobile interface.