BRIEF – As BlackBerry grapples with financial hardship and relies increasingly on monetization of its instant messaging, BBM, to offset declining sales of its smartphones, its CEO has made a surprising revelation: to return to sources of what made the company famous, keyboards.
It is in an interview with Bloomberg on the occasion of the Consumer Electronics Show, which is held in Las Vegas until today, that John Chen would have specified his ambitions. “In the future, the company’s phones will be ‘mostly’ equipped with physical keyboards, he says, rather than touch screens,” he said. website.
A strategy that goes against the multiplicity of touchscreen phones marketed by the brand for a few years but which is justified by the desire to refocus on the professional market. As a reminder, John Chen took office last November.