BlackBerry Messenger soon pre-installed on LG smartphones

by bold-lichterman

BlackBerry counter-attacks in the face of the rise of instant messaging applications, such as WhatsApp or Line, which keep advancing their pawns while the Canadian was yet the precursor of the sector. Latest news, its BlackBerry Messenger application will soon be pre-installed on several LG phone models. The first will be the LG G Pro Lite.

As the company grapples with declining sales – it posted a loss of nearly $ 1 billion in the third quarter of the year – in an ultra-competitive market where iOS and Android dominate despite a slight breakthrough of Windows Phone, she decided to make BBM a strategic axis of development by extending and evolving its service towards a social network integrating brands, in order to monetize its audience, as we specified during the takeover of the French startup Scroon.

To read also: CONFIDENTIAL – Blackberry Messenger to become an instant social network and integrate brands