Bigcommerce buys Zing and sets out to conquer physical stores

by bold-lichterman

Originally 100% pure player, Bigcommerce is now betting on omnichannel. The American company which publishes a platform dedicated to the creation of e-commerce sites has just got its hands on Zing.co, a start-up that develops solutions for physical points of sale. The amount of the transaction was not communicated, but after the transaction, the entire Zing.co team joined Bigcommerce.

Omnichannel strategy

Based in Austin, TX, Zing.co enables brick-and-mortar stores to better manage their inventory, get detailed sales reports, record consumers, and get statistics on their buying behavior, including to better set up loyalty systems. Entirely in cloud, its software provides a real-time snapshot of the activity of one or more physical stores, and integrates with other e-commerce platforms. The manager of a brand can also be alerted by mobile notifications in the event of future problems (decreasing inventories, anticipation of unavailable stock, etc.). In France, start-ups like Tiller System are positioned more or less on the same segment.

With this new acquisition, Bigcommerce says it wants to accelerate its partnerships with point-of-sale solution providers such as Square, Lightspeed or NCR Silver, and… strengthen its position in omnichannel e-commerce. Indeed, of the 85,000 Bigcommerce customers, 30% would also have brick and mortar outlets. An Internet-physical point-of-sale strategy which is also appealing to many major players. Last February, the American press mentioned Amazon’s interest in a possible takeover of RadioShack, a network of shops specializing in electronic products. In France, the Fnac achieved 35% of its sales in 2014 in omnichannel.

$ 5 billion in managed sales

The industry has reached an inflection point where retailers of all sizes want to deliver new experiences, like in-store pickup or shipping a package from a store, without having to deal with the complexity. that several back-office tools require Says Eddie Machaalani, co-founder and CEO of Bigcommerce.

Founded in 2009, Bigcommerce has raised over $ 125 million since its launch, primarily from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution Growth, and Floodgate. With offices in San Francisco, Austin and Sydney, the company today serves more than 150 countries around the world and employs more than 370 people. It claims $ 5 billion in sales volume managed with its solutions. To strengthen its position in Asia, the company recently partnered with Alibaba, the Chinese e-commerce giant, to help customers access the Chinese e-commerce giant’s supplier network.

  • Frenchweb Day Commerce on June 17th

Did you spend more than 1600 euros on online shopping last year? If so, you are above the average buyer, and therefore you have succumbed to the little-known schemes of e-merchants. French e-commerce weighs 57 billion euros, spread over more than 150,000 sites * and on mobiles, the true witnesses of the uses of tomorrow. (* Fevad, 2014) Everyone will have the opportunity to illustrate this new era, on the occasion of Frenchweb Day Commerce, the meeting place for eCommerce players.

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Photo credit: Bigcommerce.