Big data: Twitter wants to make its own in selling data
Twitter has announced that it will cut direct access to “Firehorse”, its platform that provides access to streams of tweets and the data associated with them. These allow companies in the ecosystem to analyze this data and offer related services. Until now, the latter could have access to it through three authorized resellers: Gnip, NTT and DataSift.
Work more closely with the ecosystem
But now, the Californian firm now prefers to directly manage its relationships with customers who use this data. They will therefore have to purchase this access directly from Twitter. A decision following the takeover of Gnip, a start-up specializing in data analysis, in April 2014.
“One of the reasons Twitter acquired Gnip is that Twitter believes that the best way to support the distribution of Twitter data is to have direct relationships with its customers – that is, the companies that build analytical solutions. using Twitter’s data and platform, ”the company explains on the Gnip website.
A decision that makes you cringe
But the decision did not fail to cringe. One of the most affected companies is DataSift, one of the three data resellers. “DataSift customers will be able to access Firehorse data as normal until August 13, 2015. After that date, all customers will have to go through other vendors to access Twitter data. It is a very disappointing result for us and for the business ecosystem that we have helped develop solutions around Twitter data ”, explains Nick Halstead, its CEO and founder.
“Direct relationships help Twitter develop a better understanding of customer needs, get direct feedback for the roadmap product, and to work more closely with companies that consume data in order to build the best possible solutions for brands, ”Gnip explains.
For Twitter, directly marketing its data is also a way to better monetize its audience while its economic model is still fragile. In July, however, the company managed to reassure about its quarterly results, after several financial publications which, on several occasions worried Wall Street.