Big data: Acxiom drops 21% on the stock market after the takeover of LiveRamp

by bold-lichterman

Company expected to bring in just $ 25-30 million in additional revenue

acxiom-logoA day after the announcement of the buyout of LiveRamp, a competitor that unites a vast amount of data from a multitude of applications, by Acxiom for $ 310 million, the company’s stock fell. more than 20% Thursday in the day on the Nasdaq on a background of investor concern.

“Most of the investors are not very familiar with this company and they have paid a lot for it” explained to the Wall Street Journal a BMO Capital Markets analyst who recalls that the company is expected to bring in just $ 25-30 million in additional revenue at the end of fiscal year 2016.

Acxiom explains for its part that LiveRamp will allow it to bring 200 new consumers to its customer base and 70 engineers specializing in Big data.

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