Avinash Kaushik is a real web guru. Analytics Evangelist at Google, he is one of the world-renowned specialists in web analytics. Sought-after speaker, he is the author of the blog Occam’s Razor.
In “Web Analytics 2.0” available in French version at Eyrolles For the past 1 month, Avinash Kaushik has been reviewing the very latest methods and advanced techniques in the field. Its strategy, called “Web Analytics 2.0″ aims to adapt to the evolution of the Web and technologies (social media, blogs, video, mobiles, etc.) and to extend the types of data available in order to allow everyone to ” achieve its various business objectives. Clearly, how to measure today the impact of websites and social networks in a dynamic of optimization of your online activities.
At the heart of this book, the culture of the analytical dashboard, very present in the American web and still not very widespread in France. How do you identify key performance indicators (KPIs), create a dashboard, customize it, make the most of it?
Interview with Julien coquet, expert consultant in Internet audience measurement for over 12 years, responsible for the Web Analytics Association for France. He supervised the translation of Web Analytics 2.0 – Ed Eyrolles. The book is accompanied by a CD-Rom, and available in e-book version in ePub and PDF formats.