Beyoncé, a new source of inspiration for communicators?

by bold-lichterman

Jean-Luc Raymond from makes us discover the best initiatives of VSEs and SMEs in terms of digital transformation.

Today, we invite you to find the entire column of Jean-Luc Raymond from who was interested in the Beyonce phenomenon. For the launch of an innovation with digital technology, should we opt for the announcement effect or the surprise effect? A researcher answers this question, taking inspiration from Beyonce

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