Beyoncé, a new source of inspiration for communicators?

by bold-lichterman

Jean-Luc Raymond from FranceNum.gouv.fr makes us discover the best initiatives of VSEs and SMEs in terms of digital transformation.

Today, we invite you to find the entire column of Jean-Luc Raymond from FranceNum.gouv.fr who was interested in the Beyonce phenomenon. For the launch of an innovation with digital technology, should we opt for the announcement effect or the surprise effect? A researcher answers this question, taking inspiration from Beyonce

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