Better understand our need to reconnect with nature

by bold-lichterman

Stéphane Hugon is a sociologist, I have already received him on this podcast to talk about the impact of smartphones on our generations.
But this time, we are talking about another trend: the return to nature.

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If you live in the city and even more so in Paris, you may have noticed that you feel an increasingly urgent need to reconnect with nature.
Whether it is through organic food, walks in the forest, or even a move to a rural or semi-urban area, or simply the arrival of plants and raw materials in your interior, this trend is everywhere.
It is interesting to see this fairly strong pendulum swing lately between over-urbanization and this call of nature.

A return to the earth for a need to take root

Better understand our need to reconnect with nature

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As Stephane emphasizes, we first had a very strong relationship with the land and what we are experiencing today is therefore a return to the land.
In our deep imagination, we had an equal relationship with nature, but with sedentarization, agriculture and the subsequent creation of the city, we now have a predatory relationship with nature.
And while the city was a promise of emancipation, freedom and modernity, it generates boredom because we lose the primal relations with nature and the community.
We are, at the moment, in a particular moment of our imagination between fascination of a return to the vegetal and to the raw elements from which we have perhaps moved a little too far away with the acceleration of modernism of the Trente Glorieuses.
The paradox of the city is to have separated nature from culture and in fact, the city has become the place of artifice.
But whether it’s through trends on Instagram #urbanjungle or in architecture and design that mix raw and natural materials, we try to take root in one way or another.
There is a nostalgia in the relationship we have with the materials of nature.
According to Stéphane, we are witnessing a shift between the industrial society of the 20th century and a new era more in line with the reality of production.
The industrial model has brought us a lot of comfort but has weakened the social bond between people who produce and people who consume.
Behind the nostalgia for the land, there is a subtle way of trying to reconstitute community and artisanal forms, which allow to give a role to each one and to create a co-dependence.
This gives a group spirit and usefulness to everyone.
Moreover, several decades ago the Luddist movement already wanted to destroy machines because if they produced faster, they destroyed the social bond.

Nature: a guilt of devastation

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In Europe we have aSurvivalists: the index of a transformation of the social bond

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With Stéphane, we also tackle this trend of survivalism.
If you do not know, it is a question of considering the end of civilization or in any case, the end of our model of society and therefore of surviving in extreme conditions without the classic material comfort.
It is therefore a very brutal return to nature but also to force and everything that one can imagine in this kind of situation.
For him, it is more of a social relationship, there is this need to prepare and be wary but also to reconstitute this space, a small territory of trust in which relationships will be much stronger and much more. whole.
The survivalist is ultimately only an index of the transformation of the social bond which considers that the distant becomes something suspicious and harmful and that we must approach a localism, that is to say those with whom I go fight against otherness.
We are wary of others, to rebuild between us a relationship that had disappeared.
When we think about it, we reject the fragility of our own social bond on the other.

The expert:


Gregory Pouy is the founder of LaMercatique, a digital transformation consulting firm focused on the marketing part. Based between New York and Paris, he is a marketing “expert” for To follow his writings and exchange with him