Babbler + Shapr + Frédéric Olivennes (Weborama) = INSIDERS
- Babbler joins the American incubator Techstars.
- Shapr is displayed in the New York subway.
- The Nantes residents of EP raise 3 million euros for their smart home notebook.
- The West Web Awards will reward Breton and Nantes Tech on February 9.
- 1.7 billion ads violating Google’s policies blocked in 2016.
- What are the main qualities for success as a business leader?
- Zalando chooses Ogilvy Paris for its corporate communication in France.
- The nominations: Julien Delatte, Perrine Guyot, Pauline Deschamps, Frédéric Olivennes …
- Online workshop: E-commerce: boost the performance of your site to increase your sales. January 31 at 11 a.m., with Quanta.
Babbler, the social network specializing in press relations, is the first French start-up selected to join Techstars, one of the largest American incubators based in Austin, in the United States.
Along with nine other start-ups, Babbler will participate in a three-month program, which will begin in the Texas city in February 2017. “We are very excited to be able to take advantage of this unique opportunity with Techstars, which will allow us to accelerate Babbler’s growth.», Declared Sarah Azan and Hannah oiknin, co-founders of Babbler.
Founded in 2012, Babbler is a platform for connecting and sharing documents between press relations agencies and journalists. The start-up relies on sending targeted content according to the interests of media professionals. Babbler not only targets journalists, but also “influencers” at large.
REVIEW the interview with Sarah Azan and Hannah Oiknine, co-founders of Babbler, conducted by FrenchWeb in April 2016:
Read also: Babbler raises 2 million euros to boost its social media relations network in the United States
The start-up Shapr, which is developing a mobile networking application, launched its first advertising campaign in the New York subway. To attract the inhabitants of “Big Apple” to its application, the company has opted for the humor card with the following quote: “The most inspiring person you have ever met could be sitting under this ad. Say hello now … or later on Shapr.“
Founded in 2014 by Jonathan rogez, Vincent Bobin, Thomas Bouttefort, Ludovic Huraux and Cyril Ferey, Shapr has designed a mobile application to connect professionals according to their interests. The platform is based on a suggestion algorithm which makes it possible to offer a personalized selection of around fifteen people to Shapr members every day. The application takes into account the geographical position, the centers of interest and the professional experiences of the users to offer them profiles likely to interest them.
Read also: Shapr Raises $ 4 Million to Become Professionals’ Tinder
The Nantes start-up EP, specialized in digital solutions for the home, has completed a funding round of 3 million euros with MGEN. This investment aims to finance the commercial and marketing development of Izigloo, a platform that brings together information about your home and the services useful for its use, maintenance and comfort. EP claims that its smart home maintenance and management log offers 700 to 800 data items per habitat. “Before making the home intelligent with expensive connected objects, we are first campaigning for a home that is intelligible and connected to home professionals, and all this for free thanks to Big Data.“, Explain Pierre Leroy, co-founder of EP.
EP aims to reach one million members on Izigloo by 2020 for a business volume of over 100 million euros from 2018. At the same time, the Nantes-based company plans to recruit around twenty additional employees in 2017 to strengthen its workforce dedicated to marketing and R&D.
For the first time, West Web Valley, in collaboration with French Tech Rennes Saint-Malo, Nantes Tech and French Tech Brest +, is organizing the West Web Awards. The event, which will take place in Brest on February 9, will reward digital talents from the West (Finistère, Morbihan, Côtes-d’Armor, Ile-et-Vilaine and Loire-Atlantique).
On the occasion of the ceremony, 12 trophies will be awarded:
- Best UX Designer / WebDesigner
- Best Encoder / CTO
- Best Data Scientist / Data Architect
- Best WebMarketer
- Best Business Developer
- Best Blogger
- Best YouTuber
- Best Community Manager
- Best CDO of a company in digital transition
- Best team of a start-up
- Digital Breton of the year
- Best digital job creator of the year
In 2016, Google blocked 1.7 billion ads that violated its advertising rules. This is more than double compared to the previous year, if we believe the “Better Ads Report»Published by the American giant at the beginning of the year.
Among the advertisements targeted in priority by Google within the framework of its advertising policy, the “payday loan adsThese ads promoting consumer loan offers are prominent, with more than 5 million ads blocked since they were blocked last July. 112 million advertisements “trick to click”Were also blocked in 2016, which is 6 times more than in 2015. Finally, 80 million deceptive advertisements (leading the Internet user to content uncorrelated from advertising), 68 million advertisements for products dangerous for the public. health care, and 17 million advertisements encouraging gambling were also blocked.
Perseverance is the main quality for success when starting a business, according to the results of the study “French Tech Entrepreneurs»Carried out by FrenchWeb with 577 respondents. The ability to spot opportunities comes second, with 56% of entrepreneurs believing this to be one of the key qualities to make a difference.
Read also: Portrait of the French tech entrepreneur in 2017
The online fashion specialist Zalando has decided to entrust its corporate communication strategy to the agency Ogilvy Paris. “It is Ogilvy’s ability to define different communication approaches and its knowledge of the e-commerce market in France that convinced us“, Explain Charline merieau, spokesperson for Zalando France. In addition, the Pietri agency remains responsible for the fashion communication of Zalando France.
Frédéric Olivennes promoted to CEO of Weborama
Weborama promotes Frédéric Olivennes as general manager. He was previously CCO and public affairs since December 2015.
Julien Delatte becomes Head of Strategy & Business Intelligence at Fred & Farid Paris
Fred & Farid Paris appoints Julien Delatte as Head of Strategy & Business Intelligence. As part of his new functions, he will be responsible for managing Business Intelligence and strategic planning issues. Julien Delatte was previously Senior VP Group Strategy Director at McCann New York.
Perrine Guyot appointed Director of Development at Impact Mémoire
The consulting firm Memory impact announces the arrival of Perrine Guyot as director of development. She was previously Client Manager in the DIY Garden, Fashion, Automotive and Optics sectors at GfK.
Pauline Deschamps arrives at Back Market as Content Manager
Pauline Deschamps becomes Content Manager at Back Market. In her new role, she will be responsible for positioning Back Market as a leader in the sector. Pauline Deschamps was previously Communication and Patnerships Manager at Wine Republik.
January 31 at 11 a.m. with Quanta
After waiting 3 seconds to access a page, 57% of visitors decide to leave your site and they won’t come back! So how can you be sure to capitalize on your valuable traffic without risking losing some of it due to a Web Performance issue?
In this Webinar, Guillaume THIBAUX, co-founder of QUANTA and expert in Web Performance, will give you a series of practical tips that you can put in place to improve the speed of your site and consequently your sales.
To know more.
January 31 from 9 a.m. to 10:30 a.m.
Back from CES in Las Vegas, where their “SimforHealth” solution was chosen among the 4 innovations in e-health alongside Fitbit, Philips and Sensoria, the Interaction Healthcare teams would like to thank the many people who supported them on social networks. To do this, they invite you to a breakfast to share their discoveries and innovations in the field of e-health.
To know more.
Qubit is looking for its Business Development Manager (M / F)
As a new business engineer, you are responsible for the growth of new logos on the French market. This strategic role requires a deep understanding of the Qubit technology stack, excellent industry knowledge and digital expertise.
Build territorial accounts plans that focus efforts on target accounts.
Work with a market developer (inside sales) to establish creative strategies to drive interest, get meetings and grow your pipeline.
Find the “business breads” of your prospects through meetings and “discovery calls”
Establish and maintain relationships with senior stakeholders throughout the sales process.
Negotiate and manage the contracting process.
Accurately forecast and maintain an up-to-date pipeline at all times, aligned with Qubit’s sales process.