Parrot’s strategy for 2013 is based on 3 priorities:
- The current commercial launch of the three Parrot Asteroid consumer infotainment products
- The rise of Key Account activities dedicated to infotainment
- The pursuit of its expansion and innovation strategy already implemented in 2012
To do this, the group plans to launch production, in the second half of 2013, of two first infotainment solutions for its European automotive customers. 3 new consumer infotainment products should also be launched very soon: the Parrot Asteroid Mini, the Parrot Asteroid Smart and the Parrot Asteroid Tablet. Finally, the Parrot Flower Power, a smart bluetooth low energy sensor for taking care of plants presented at CES 2013, should be marketed during the second half of 2013.
In short, for 2013, the Group is counting on its penetration into the infotainment market, the renewal of its success in multimedia products connected to smartphones and its gradual expansion in the market for professional civilian drones.
Find all of Parrot’s 4th quarter 2012 results here.