Augmented reality: Magic Leap reveals some secrets about its technology

by bold-lichterman

Until now, it was rather the culture of secrecy that seemed to reign at Magic leap. This American start-up specializing in augmented reality, which only provided information on its technology, was mainly talked about for the impressive funding it received from investors. prestigious. It had indeed completed a round of funding of around $ 540 million in 2014, notably with Google, then another of nearly $ 800 million in February 2016, in which the Chinese e-commerce giant participated. Ali Baba. Despite everything, little information was provided on its activities.

A special glass

Now Magic Leap has decided to reveal itself a little more. In a video called “A New MorningAnd posted on YouTube this week, the Florida-based company shows what using its technology looks like. Like augmented reality glasses, we see information and images superimposed on them in a real environment (see the video at the end of the article): graphics, mapping of Everest… We also see a process of purchase of a pair of shoes on the Internet, the model appearing in three dimensions in the user’s environment. The sequence would have been shot on April 8, without the use of special effects.

But beyond these images, how does this technology actually work? American magazine Wired, who was able to visit the company’s premises, provided some answers: “The user sees the outside world through the glass, while the virtual elements are projected from a light source in the edge of the glass and then reflected in the user’s eyes (…) ”. To achieve this, the company would resort to a special glass.

Competitor of Microsoft HoloLens?

Magic Leap is positioned in a market in which tech giants have entered. Microsoft has already presented its HoloLens technology. Based on an augmented reality headset, the solution from the Redmond firm allows the user to view virtual holograms in a real environment, and to interact with the displayed content. A solution that is of particular interest to manufacturers such as Volvo, the automobile manufacturer interested in possible uses for the design and assembly of vehicles.

Magic Leap, Microsoft HoloLens… The augmented reality market is still in its infancy: according to a study of the American investment bank Goldman Sachs, the combined markets of augmented reality (like Magic Leap and HoloLens) and virtual reality (which completely immerses the user in a virtual environment) could reach the 80 billion dollars of by 2025, whether it concerns software revenues or hardware products.